00:00If you want to use Claude to run your marketing, this is the only video you need to watch
00:03This is the most in-depth video you will find anywhere on the internet on how to actually use Claude for marketing
00:09I've been using Claude co-work every single day to run my business for the last 5 months
00:12And I'm currently doing six figures a month largely thanks to Claude
00:16So, in this video, I'm going to show you what's actually possible
00:19I'm going to show you how to clone your own voice so content sounds like you wrote it
00:23Generate scroll stopping images and videos without a designer
00:26build a system that finds your customers and writes the outreach messages for you and how to take advantage of one of the biggest opportunities in AI marketing right now
00:35Plus, I'm giving you my exact road maps and prompt packs completely free so you could build right alongside me in this video
00:42So, without further ado, let's dive right into this
00:43All right, guys
00:45So, first of all, this is going to be a very in-depth and detailed course on how to use Claude for marketing
00:49But even if you're non-technical, this video is going to break it down simply so anybody can understand it
00:54And to start this off, I'm going to share this resource pack with you guys completely for free
01:00This is going to be your step-by-step guide breaking down with visuals what it is that we're building along with the exact prompt that you could copy to follow along throughout this entire video
01:09As you can see, there are tons of different steps here showing you how to build specific skills
01:12I'm going to give you the prompts for the skills and so many other things that we're going to cover
01:16So, first of all, what you guys need to do is download this free resource and I'm going to show you how to do that right now
01:20All right
01:20All right
01:21So, in order to get this resource, there will be a link in the description as well as the top pinned comment
01:25And we are going to come here to Gumroad
01:27Just put $0
01:27If you guys want to pay me for this, just subscribe to the channel if you are not already subscribed
01:33And then you could have this for free
01:35Just click on I want this
01:35And then we're going to put in our contact information
01:39We're just going to add our email address as well as you could grab my 15 co-work skills and a couple of other different, you know, products that I have on here that are also completely for free
01:46Then you're going to put in your email
01:48Just click get
01:48And just like that, we now have this teaching pack
01:52We're going to click download
01:54This is going to be an HTML file
01:54So, I could just click on this, open it up
01:56It should open up in your browser
01:58And then you will see this exact same guide, which we're going to use to follow along with this video, set this up all for you
02:05All right
02:05So, now that we actually have this download, let's talk about what it is that we are going to be building
02:09So, first of all, we're going to be building basically an entire Claude co-working engine
02:16Essentially, Claude is going to be the center of this along with our specific voice that we're going to craft inside of Claude as well as we're going to connect this to the different marketing tools that we use
02:24So whether that is Higsfield or Clay or Zappy or Gmail, basically all the different tools we use to run our business, we're able to pull directly into Claude in order to create content and marketing material for us
02:35Now, the next step is we need to make sure we have the Claude desktop app downloaded
02:39If you do not already have it downloaded, there will be a link in the description and the pinned comment
02:44So go ahead and download this and then from there let's go ahead and open it up
02:48First of all, what we're going to see is we are in chat mode here
02:49This is basically like using normal claude on the web or chatbt
02:53But what we're going to focus on in this video is we want to toggle on co-work mode
02:57However, a lot of the skills and systems we're going to be building we can use inside of chat mode
03:03But we're going to be building an entire marketing system and we need co-work to do that
03:06So click on this little middle button and you will see we are now in co-work mode
03:09And what we are going to see is this interface right here
03:13Now, let me talk quickly about our next steps
03:15Now, we need to set up our specific workspace inside of Claude
03:17And if you don't know what a workspace folder is, let me break this down right now so simply that anybody can understand
03:24Our workspace is just a collection of folders
03:26And inside of this folder, we're going to have a couple of different things
03:29First of all, we're going to have our Claude MD file, which if you don't know what this is, this is basically a document explaining who we are and our specific voice and how we want to interact with Claude
03:39And then we're going to have a memory MD file, which is specific facts it's going to remember about you, your business, and previous conversations and context that we need this to have access to
03:49Then it's going to read this workspace every single time
03:50And then that way, Claude always knows our brand and is able to help us create content across all these different marketing avenues we're going to be going over and setting up in this video
03:59Now, what we need to do is come and select a specific folder that we're going to work directly inside of Claude
04:05If you've never used co-work before, let me explain simply how it works
04:08Now, if you don't know the difference between normal claude mode and co-work mode, let's talk about that right now
04:13So, normal claude.ai is basically like the web app that we use or the normal chat mode inside of the co-work desktop app
04:19We basically just interact with this like a conversation
04:23We chat back and forth and it gives us specific text responses and that's really all
04:26Well, inside of co-work, we're working inside of folders on our actual computer that it's able to read, edit, and manipulate
04:32So, it's essentially doing real work on your computer and creating files, using your files across your different folders, etc
04:39So, with that being said, it's important that we set this up properly and understand how this works
04:42So, inside of co-work, we want to come here and select a folder to work inside of on our computer
04:49We can only work inside of the folders that we grant access to
04:51So, let's go ahead and create one
04:52We're going to come down and you know, you could see I already have some pre-existing ones on my desktop, but we're going to want to create one from scratch for the sake of this video, unless there's a particular one you want to use since you've used co-work before
05:05So, just choose different folder
05:05And then from here, I'm just going to click on new folder
05:08Let's call this Claude Marketing
05:11I'm going to click on open and I'm just going to click on always allow
05:14So, it's always going to make changes
05:16And then now we could see Claude Marketing is selected and that's the folder we're working inside of
05:19All right
05:21So, we know what a workspace is
05:23We know what co-work is
05:23We kind of understand the fundamentals of this
05:26Now, what we need to do is set up the specific folder that we already connected to Claude
05:30So, what I did is I created this prompt that anybody can use in order to help set this up ourselves
05:35So, it's going to ask us a series of different questions about our business and our brand
05:38What do I want to run here? Anything about my brand voice that I should know and it's going to create the structure for this, which will help us craft our cloud MD file as well as our root memory MD file
05:47And again, this might sound like gibberish, but do not worry
05:51These prompts are going to help save you if you don't know what I'm talking about
05:53So, click copy
05:53Then, we're going to come back over to co-work and come back to, you know, this chat that we're inside of
05:59We're going to send this off
06:00Click send
06:00All right
06:02So, it's going to ask a series of different questions
06:03So, what is our business and brand in two lines? What you sell, who you sell to, what do you want to run inside of this folder, as well as anything about our brand, voice, I should know
06:11So, let me go ahead and fill this out myself
06:12You do the same
06:14So, here's what I want to run inside of this folder
06:15I want to do everything from content to social posts, email, newsletters, lead genen, outreach
06:19This is basically going to be my entire marketing department inside of this folder
06:24So, I'm going to select all of those
06:25Just select what you want to use
06:26Anything about our brand voice
06:26I personally like simple, direct, fifth grade, reading level cuz I think a lot of people use too much technical jargon for my specific use case
06:34So, go ahead, fill out those questions and it's going to begin crafting our cloud MD file and our memory MD file now
06:40And now, a couple seconds later, we have the structure of our workspace created
06:43So if we take a look here, you could see we have our claude marketing folder
06:48Underneath that we have a claude MD, a memory MD
06:50We have another folder for content, another one for social, another for emails, another for leads, and another for assets
06:55All right, so here's where things start to feel a little bit magical if you've never used co-work before
07:01So go ahead, search for the folder that you created originally
07:03Mine I called Claude Marketing
07:05And go ahead and open it up
07:07We're now going to see a couple things inside of this folder that constantly lives on our desktop
07:11We have a few different folders here and a couple of files
07:15So, first of all, we have one for assets
07:17We then have our Claude MD file, which is basically how we want this workspace to function, how, you know, details about our business that Claude could always reference
07:24Or we have our memory MD file, which is specific history on our previous conversations, as well as things that we mentioned we wanted to remember
07:31And we have other folders
07:32We have one for our content
07:34We have one for our emails
07:34We have one for leads
07:36And we now have one for our social channels
07:38And if I open up each of these individual folders, you can see in the content folder, there is nothing in here right now
07:44But as we generate content or for example email, when we generate our emails and we want to save them, they will always populate and live in this folder here
07:52So we have now successfully set up this workspace
07:57And again, you could customize this however you want
07:58This is just a broad example
08:01And the prompt I gave you should give you a really good place to work from
08:04Now when we come back to Claude and specifically co-work, we can now see this reflected here
08:08So, if we come over to the right hand side, we have our cloud marketing folder here
08:13And we have a couple of different things
08:14We have both our instructions, which is our cloud MD, as well as our memory MD
08:18And I could always click on this, open it up, and either I could come here and make quick changes if there's a specific error or maybe there's something that we want to add over time
08:26We could add that here
08:26Or we could always just come down here and tell Claude, hey, you know, this changed about my business
08:31Can you update this in the Claude MD file? Key thing to note is we want to make sure that our claud file doesn't have too much information here because every time we send a message to cla coowork, it's going to read this as a starting point every single time
08:44And if there is a lot in paragraphs and paragraphs and paragraphs of text in here, it's going to have to read through that every time
08:49So keep this straight into the point
08:50And again, the prompt I gave you should keep it straight into the point just like this
08:55Then I also have my memory MD, which as of right now doesn't have really anything in here
08:58It shows memory
08:58It shows offers, results, decisions, key people, which, you know, right here, we don't really have much of, but over time, we could tell Claude to remember, and it will store this information here, which is really helpful
09:09Real quick, guys, if you're enjoying this video, make sure to subscribe to this channel for more free content
09:13And I do want to let you know, I recently launched my school community called AI for Nonies
09:18Inside of here, I have about 800 members who are professionals and entrepreneurs using Claude and AI every single day
09:25Inside of here, I share exclusive resources that I do not share anywhere else, including my 50 Claude skills that I use every single day to run my business
09:32On top of that, I even do weekly calls with the community, so you could come in and ask me questions every single week, and I can answer your questions more hands-on
09:39So, if you want to join, there's a link in the description in the top pinned comment
09:43Otherwise, keep enjoying the free content I'm putting out on YouTube
09:45Now, back to the video
09:46All right, so we've laid the foundation of our Claude Co-work Marketing folder and our entire system
09:52Now, we need to move on and we're going to start building skills
09:56So, let's quickly talk about what a skill is if you don't know what it is or if you've never used one before because this is going to be a crucial part of understanding exactly how we could use co-work for marketing and it's going to save you a bunch of time and this is probably the missing piece that you haven't found if you've used AI to help you with marketing or any content related stuff
10:14Okay, so if you don't know how a skill works, let me explain it very simply
10:17So, this is something that we trigger
10:19So, let's use the example of a blog post skill
10:21Let's say we give co-work the prompt, hey, write me a blog post about dot dot dot or whatever the case may be
10:29That then triggers this skill right here, which is a blog post skill
10:32And what this entails is specific instructions on how to do a very specific task
10:37So, it shows when to use it, it shows what it does, and every time it will make sure to save that to a folder
10:46And then what this means is that every single time that we want to create a blog post, it's going to be in the exact same style, in the exact same format, and we don't need to give it a really long prompt
10:54We just simply say, "Write a blog post." And it pulls up this set of instructions right here
10:57And where this gets really interesting is we're going to build skills for all these different things
11:02We're going to have an email voice skill
11:03We're going to have a blog post skill, a newsletter skill, and a LinkedIn post skill
11:06And then we're going to turn this into an entire content repurposing system
11:10For my use case, I'm going to be using the input as one YouTube video or transcript
11:16It's then going to use the content repurposing skill that you can see right here
11:20And then that will then create specific blog posts, newsletters, LinkedIn posts, and Instagram carousels from that one video using all these different skills here that I'm going to show you how to create
11:30All right
11:30So, going back to the four skills that we're going to create now, what we're going to do is we're going to actually create our email voice skill by having Claude go through our sent emails
11:38So, it's automatically going to scrape our previous emails that we've had and our specific threads that we've had conversations in
11:44And then it's going to turn that into an email voice skill
11:47Then, in order to create the blog post skill, we're going to go ahead and either take blogs that we've created ourselves or examples of ones that we want to recreate with similar copy
11:55And then, we're going to do the exact same thing for both the newsletter and LinkedIn post skill in order for us to create all of these right here
12:01And we're going to do this with one prompt that I'm going to give you right now
12:05So again, this whole prompt pack, you know, you could follow along with both the visuals as well as the exact prompts that, you know, I'm using to actually set this stuff up along with you
12:13So copy this prompt
12:15Then what we're going to do is we're going to bring up co-work and then inside of our claude marketing folder here
12:20I'm simply just going to paste this in
12:21What this is going to do is it's going to do a couple of things
12:24It's going to scrape our Gmail
12:24It's actually going to read the last 20 to 30 previous sent emails
12:28And then it's going to ask us a couple of different things cuz we're going to need to give a couple inputs
12:32We're going to have to give us blog post examples, newsletter examples, and LinkedIn post examples
12:37But I'm going to send this off real quick
12:39And then what we need to do is we need to make sure to connect Gmail
12:41So it's able to pull from our previous Gmails by reading them
12:44So we're going to come over to customize on the left hand side of the screen
12:49Click on this
12:50We're then going to go to connectors
12:50If you don't know what a connector is, this is basically how we're able to connect plenty of our different applications that we use on a day-to-day basis
12:57So, for example, I have plenty of them here, which I'm going to be touching on later on in this video
13:02I'm going to be diving deeper into a couple of specific ones that we're going to use to help us with marketing and content related stuff
13:07But what I'm going to do is just come over to this plus button, click on browse connectors, and then just search up Gmail, and then make sure to click connect
13:16It's going to then pull you to Gmail
13:18Just click yes and authorize everything it's asking for
13:20And then you will see Gmail in our list of connectors here
13:23Now, it's asking me a series of different questions
13:25And so I'm going to go ahead and paste my blog post, my newsletter, and my LinkedIn posts here
13:30So we could use that as reference as well as it's asking me a couple of questions along the lines of what's the main keyword or topic to work in naturally
13:37For me, I'm going to select AI for beginners
13:39And let me go ahead and find examples that I want to paste in here
13:42All right, so let's walk through exactly what Claude did
13:43So first of all, it went and searched through my email thread
13:47It was able to do this via the connector that we just granted access to
13:51So make sure you have that set up in order to do the same thing
13:54It pulled some different samples
13:56Looks like it went ahead and found the 35 cent emails in order to see my exact greeting style, sign offs, and basically everything when it comes to how I sound on email
14:04So, it created the email voice skill
14:06It then created blog post, newsletter, and LinkedIn post skill
14:10Then, what we're going to see is these skill MD files
14:12So, what I could do is click on each of these individually
14:15It's now going to pull it up on the right hand side directly inside of co-work
14:17And if we want, we could go ahead and read through this very quickly
14:21We have our hard rules here, which basically says draft only
14:23Never send, reply, modify, or delete any email
14:27It then breaks down my specific greetings that I use, as well as my tones that I use
14:32It then breaks down the signoffs that I include in all of my emails
14:36Basically, this shows step by step how could I recreate Brock's voice when it comes to sending an email
14:40And I use this skill every day across my business, so I know that this is actually going to sound like me
14:45Then I could go through each of these one by one to make sure this all sounds good
14:51And then once we like these, what I could do is click on save skill
14:52And then this will be saved to my clawed workspace
14:56And then I'm going to show you exactly where we could find these
15:00So we're going to come over to customize, come over to skills, and then you can now see I have a couple of new ones
15:04We have LinkedIn post, newsletter, and blog post
15:06And anytime I could pull this up, take a look at the specific instructions
15:11And then if I ever want to edit it, I could just come over here and click click edit with Claude
15:14and then I could just speak to it and it'll make these changes to this specific skill
15:19All right, so you're probably asking, how do I use this skill? How do I trigger this? There's a couple of different ways that we can go ahead and do this
15:26So, let me break them down right now
15:27First of all, what we could do if we want to be really precise so that way we don't run into any hallucinations here
15:31Just do forward slash
15:33We're going to see this list here of our skills pop up
15:35And then let's say we want to create a LinkedIn post
15:38I'm just going to go LinkedIn post
15:39And then this is a skill that I just created
15:41And then now I could give it a quick little prompt explaining what I want this post about
15:47And then it will always trigger that specific set of instructions
15:48So let me just come here and say create a LinkedIn post for me about the new Claude Fable 5 model that just released and then talk about why this brings up a new topic of conversation about why local AI models is going to become a bigger thing over the coming years
16:03Make this article tailored towards non techie
16:06So I'm just simply going to give that prompt
16:08Obviously we provided a bit of context there
16:10And what you just saw was me using a voice dictation platform where I simply just tap a button on my keyboard and speak into my computer instead of me having to type
16:19It's called Aqua Voice
16:20If you want to try it out, there's a link in the description as well as a pinned comment
16:23It's been super helpful for me and saves me a bunch of time when I need to give a, you know, really detailed prompt
16:28All right, so here we go
16:29That took maybe 30 seconds to a minute
16:30We now have this markdown file
16:32And if I open it up, here is the article
16:34Enthropic just put their most powerful AI in the hands of regular people
16:37Last week they released Fable 5, etc
16:39I mean, this is a pretty good LinkedIn post
16:40This is something that, you know, I would actually post
16:42And of course, if there's something that you don't like, you know, with output, always just come back to Claude and say, "Hey, I want you to make this change," and then save that to the skill so you never make that, you know, mistake again
16:53And if we want to see this in our actual workspace folder we created earlier on in this video, we could always click show in folder
16:59And then you can now see that this is living in my social folder
17:03So to show you exactly what I mean, if I open up my Clawude marketing folder and go to social, you can now see that the Fable 5 Markdown file blog post article is right there
17:13All right
17:13So now that we built our social media skills for these specific posts on each of these platforms, what we're going to create is a skill one level above that
17:20And this is going to be called the content repurposing skill
17:24So how this workflow is going to work is basically we give it one specific piece of context, which for me in my use case is going to be YouTube video
17:31So this will take one YouTube video
17:33Then we'll hit the content repurposing skill which will then distribute three separate posts across these platforms and the styles we just crafted
17:41We'll have our blog post skill written on our blog post language
17:46We'll have our newsletter writ and our LinkedIn post
17:47And that is how we could take a combination of multiple skills for very hyperspecific things and turn it into a parent skill that could package those together
17:55And as you'll see throughout this video, we're going to be building deeper and deeper skills that we can then package into other skills, you know, to create repurposing pipelines exactly like this
18:03And again, inside of this prompt pack, you could see all these visuals so you could always know exactly what it is we're building
18:10And then also specifically why this matters as well as it's outlined right here
18:14Real quick, I do want to mention later in this video, I'm going to show you how you can connect a platform that will automatically distribute these posts across all the different social platforms
18:22So you never need to leave Claude
18:24You can generate the posts, you can generate images, videos, etc., and then have it automatically schedule them to be posted for you
18:31So, I'm going to touch on that later in the video
18:32So, let's just come and take this prompt that we give you inside of the prompt pack
18:36Then, we're going to come back to Claude and let's simply just paste in the prompt and send this off
18:41Okay
18:41So, we now have our content repurposing skill created and it's now in our skills folder
18:46So, again, we could always get used to just looking, you know, clicking on this markdown file
18:50This is the beauty of co-work
18:51we could automatically pull it up and we could see all these files on the right hand side as we see right here
18:56This is the content repurposing orchestrator
18:59I love that word because it is so true for what this is doing because it's orchestrating all of these other skills that we're running in order
19:06So, we have the blog post, newsletter, and LinkedIn post all from this one trigger, which is the content repurposing orchestrator
19:12Okay
19:12So to test this out, what I'm going to do is I'm going to take a YouTube video that I posted, paste it in right here, and then what we should get is we should get all three of these deliverables of blog post, a newsletter, and a LinkedIn post all ready to go in my specific brand voice that we created
19:26And again, you guys could do the exact same thing with your content that you create
19:29Okay, so I'm going to take this one talking about how Fable 5 got banned by the US government
19:34This is my latest video
19:36Also, if you guys don't already subscribe, subscribe to this channel means a lot
19:39We actually just hit 118,000 subscribers
19:41I've been doing this YouTube channel for about 2 and 1/2 years
19:45Would mean the world if you guys subscribed
19:46Anyways, I digress
19:46Let me just take this URL for the video
19:48I'm going to copy this
19:50I'm going to come back over to Claude and I'm going to do forward slash
19:54Actually, first of all, we need to save this skill
19:55So, now I saved it and I'm going to do forward slashcontent repurposing and then I'm just going to paste in that YouTube URL here
20:03All right
20:03All right
20:03So, a key thing that I need to talk about right now is we are using a connector called firecraw because we are not able to scrape YouTube, Instagram, x or any of these other social media platforms directly with claude
20:15It just doesn't have the ability to do that
20:16So, we need to give it this tool in our toolbox called firecrawl
20:20So, let me talk about that real quickly right now
20:22So, this is basically just a platform that allows you to scrape the internet and get data that AI can use
20:28I've personally been using this every single day over the last three to four months to help me scrape content from Instagram, YouTube, etc
20:35And later on in this video, I'm going to show you how you can create a system that automatically is a scheduled task that scrapes and pulls your competitor's content in order for us to build a dashboard to track what we should be making videos about
20:47Now, before I show you how to set this up, let's quickly talk pricing
20:49So, I'm on the free plan where I get a,000 credits per month
20:53And again, I use this to scrape things inside of Claude for me almost every single day
20:56I've personally never ran and hit my limit
20:58So, you can get pretty far with this platform for pretty cheap or even using the free plan
21:03All right
21:03So, in order to sign up, we're going to come over to products
21:05We're going to click on this part right here where it says MCP
21:07We're going to click on this section right here where it shows MCP
21:11And next up, all we need to do is come over here and click on this remote hosted URL
21:15Then, we're going to come back over to Claude and then come over to customize and then connectors
21:21And instead of clicking on browse connectors, I'm going to add custom connector
21:24I'm just going to give this the name firecrawl
21:26Add in the remote MCP server
21:29I'm going to paste that in
21:31And then what you're going to see is that we need to add our API key right here
21:35So, let me show you how to get that
21:36Now, in order to get our API key, we're going to come back to the documentation that we were just on
21:40And then we're going to come over to installation and click on this URL that we can see right here
21:45This is then going to take us to our API key
21:46You're going to want to click create
21:48Copy it
21:50You don't want anybody to see this, so make sure to not share it with anybody
21:53Next, what I'm going to do, I'm going to delete the curly brackets here and then paste in my API key
21:56I'm going to go ahead and do so offscreen
21:58And then make sure you do the same thing
21:59And there we go
22:01We now have fire crawl set up
22:01We have our custom connector here
22:03And then what I'm going to do is I'm just going to select always approve
22:06So that way it doesn't always ask me if it's able to go and, you know, crawl specific websites and scrape for information
22:12Now, coming back to our content repurposing skill, it went ahead read through the transcript of that actual video about me talking about the government banning Claude Fable 5
22:21And then now we have a couple of markdown files ready for us to post
22:26So let me just click on this
22:26So the first output here is the blog post
22:31This is pretty good
22:31This is obviously in the style that we created
22:32Then we have the email newsletter post here which again is pretty solid
22:37This is in the exact same style that I crafted earlier on
22:40It's very short and to the point just like my reference emails
22:42And then here is my LinkedIn post
22:44Again it's very to the point and not, you know, a bunch of fluff which we didn't want to add
22:49Now, if I come back to the folder we are working inside of the claude marketing folder, you can now see that some of these subfolders are beginning to populate with certain files that we've added inside of co-work
22:58So, for example, email, you can now see that we actually have this exact email markdown file for that specific post
23:06Same thing for the blog post
23:06It's in the content folder, as well as for social, it is now inside of that folder as well
23:13All right, so next up, what we're going to dive deep into is how we can begin generating images and videos directly inside of Claude and specifically Claude Co-work
23:21We're going to be using something called the Higsfield MCP, which if you don't know what Higsfield is, it's an all-in-one creative studio
23:27Basically, we could generate images and videos with all the top creative AI tools such as Nano Banana for images, seed dance 2.0 for videos, and all of the latest and greatest top video models
23:39And the best part about this is we're able to use this directly inside of Claude with the Higsfield MCP that I'm going to show you how to set up right now
23:47So, just to give you a quick example, you can now see you could chat inside of Claude and then it will generate the images and videos directly inside of the Claude platform
23:56So, you don't need to necessarily come to the Higsfield platform
23:59You can do all this directly inside of Claude
24:01And on top of that, we could begin building skills and workflows, which I'm going to show you later on, as well as share some for free with you
24:08So that way we could always generate these image and video assets without us needing to write a perfect prompt every single time
24:13I want to quickly talk about why we are using Higsfield in the first place
24:16And the main reason for this is because Claude Co-work cannot generate images for us
24:23Neither can we actually use APIs
24:23So what I mean by that is we can't use Nano Banana Pro via an API like we can inside of Claude code
24:30So for us to be able to generate images without leaving Claude, we need to use an MCP
24:34And I have found that Higsfield is by far the best because there are so many different ways that we could use this
24:40There's all the different image and video models we could imagine and so many other cool features that they actually offer
24:45So that is why we are, you know, using it via the Hicksfield MCP
24:49And to explain really quickly about how this even works so that way you're not confused
24:54Basically, Claude is still the brain
24:54It has our specific workflows, our skills that we install, and our knowledge on our entire business
25:01The MCP connector is Higsfield, which is basically just the studio
25:06And if you don't know what MCP means, this is basically just a universal adapter that plugs our tools that we are using directly into Claude
25:13So, we could actually use those
25:13Then, Higfield's going to generate the images and the videos because it's a studio
25:18And then back inside of Co-work, we're going to see all the assets that we're actually generating as well as the specific workspace folder that we created
25:25We'll be able to see our video and image assets saved there as well
25:29All right
25:29And so I'm going to now show you how we could begin installing Higsfield via the MCP directly inside of Claude
25:34So we can begin using this right now
25:36So first of all, we're going to come to this page
25:38There will be a link in the description as well as the top pinned comment
25:41And what we are going to do is we're going to click on this URL here
25:45We're going to copy this
25:45Next, we are going to come back to Claude
25:47We're going to come over to customize here
25:49We need to add our connector
25:51So come over underneath skills, click on connectors, and then we're going to click add
25:56But key thing here, we're not going to click on browse connectors
25:59We're actually going to add our custom connector
26:01And let's go ahead and click on that
26:03Let's just give this a name
26:05I'm going to call mine Higsfield
26:06I'm going to paste in that URL that I grabbed earlier
26:08And I'm simply just going to click add
26:10So now it's saying you are not connected to Higsfield yet
26:14We click on this connect button
26:16It's going to bring us to this web page
26:18From here, we're just going to authorize our account
26:19And you are going to need a Higsfield account in order to connect this
26:23I suggest starting with the free plan and you can work your way up once you actually hit your limits and you could join a paid plan then
26:27So we actually have our Higsfield custom connector added now
26:32I'm going to click on this and what I'm going to do personally is click on custom
26:35And this is basically just our permission
26:38So I'm always going to allow Higsfield to go and generate images and videos for me
26:44Otherwise, it's going to have to, you know, ask every single time if it's allowed to go and do something
26:47All right
26:48So now coming back to our prompt pack
26:50I'm going to show you how we could generate images and videos with Higsfield
26:53But first of all, I want to break down a few skills that I'm going to share with you completely for free that you guys can begin using in order to see the full capabilities of how to use the Higsfield MCP inside of Claude
27:04So first of all, we have the Higsfield plugin that you know I'm going to show you how to download in just a second
27:09And inside of this, we have a couple of different skills
27:11We have an explainer infographic skill
27:12We have a product graphic skill
27:15We have UGC video ad skill
27:17I'm going to show you now how to download these skills and then we're going to begin running these inside of Claude
27:22In order to download these directly under the visual that you see inside of chapter 2 of our prompt pack here, you're going to see this button that says get the Higsfield plugin
27:29Just go ahead and click on this
27:31It's then going to download this zip file
27:33You don't need to open the zip file
27:35We need to upload it zipped up to Claude
27:37So go ahead, save that to your desktop
27:39From here, I'm just going to click customize on the lefth hand side
27:43And then right here, you're going to see personal plugins
27:45I currently have a ton of them
27:48You probably will not have any if you've never downloaded them before
27:49Then click plus
27:51Click on create plugin and upload plugin
27:54Then we're simply going to drag this zip file that we just downloaded from the prompt pack to right here
28:00We're going to click upload
28:00For me, I already have it, so let me just click replace
28:03And then just like that, we now have these four different skills
28:05We have our email voice skill, which is not Higsfield related, but you could go ahead and use this if you want
28:10We then have our explainer infographic, product infographic, and then product to add skill, which are basically just our workflows we could run in order to generate these assets with Higsfield
28:21All right
28:21So, now that we have our plug-in pack actually downloaded, let's go ahead and use one of the skills that we have and test out Higsfield directly inside of Claw
28:28So, let's come here to where it says chapter 2, skill number one, turn any topic into an infographic
28:34We're just going to click on copy, then come back to co-work
28:36Simply paste this in
28:39And this is a very basic example, but we're going to scale up from very simple to more complex use cases
28:42This says explainer infographic on the history of the Statue of Liberty
28:47So, I'm going to send that off and we're going to see exactly how the Higsfield MCP connector works inside of Claude
28:55So, for this skill, the first thing it's going to do is ask a couple of different details
28:57Where should I get the facts? I'm going to say research it for me
29:01Then, let's make this output in square
29:03And then, let's go ahead and skip where this post is going
29:05Click continue
29:05And now it's going to pull up the Higsfield MCP and begin generating this image
29:11Couple key things here
29:11We could actually specify which image model we want to use, but we're just going to use the Nano Banana Pro model, which it will probably default to, but this is a key point
29:20We could use any of the video and image models that Higsfield allows
29:22So, not only did it go and scrape the web for verified facts in order to generate this infographic, but now you could see it's using the Higsfield generate image tool
29:32And we get this cool little widget that we could see directly inside of Claude
29:35shows which image model it's using, which is Nano Banana Pro, and then the aspect ratio that we chose, which is one by one because we chose square
29:43All right, and just maybe 30 seconds later, we now have this image here breaking down the Statue of Liberty
29:48It's in this infographic style that I actually generated
29:50And we can go ahead and make changes to this if we would like
29:53basically breaks down the short history of the Statue of Liberty
29:57Breaks down that it's a gift from France, who built it, shows the numbers of how tall it is, how much it weighs, but even shows how long it took to get this delivered
30:04So, this is something that you could do to explain very basic things like this
30:08Or let's say you have a product that you want to explain or a service that you provide
30:12You could then use this and post this on Instagram
30:13And I'm going to show you later how we could actually automatically schedule posts to be posted on Instagram with a tool called Blot
30:20Now, let's say we don't like this style and we want to create a new skill for a different style
30:24So, for example, here's a infographic of the Eiffel Tower
30:29It looks a little bit more realistic
30:31It's got some cool little like widgets here and images of people and whatnot
30:35That looks really cool
30:35So, I'm just going to give it this reference image
30:38Come here and just say, I want you to generate another one of the Statue of Liberty in this style
30:42With this reference image that I gave you, I then want you to turn this into a skill
30:47So, we have two different skills for generating infographics in a couple of different styles
30:51So, there we go
30:51I'm just going to send that off
30:52And that tool that I used right there, this is one of my favorite tools
30:55It's called Aqua Voice
30:56Basically, I could speak into my computer and it takes what I said to it and turns that into text
31:00So, I literally hardly even type anymore
31:04And if you guys want to try it out, there will be a link in the description as well as a pinned comment
31:07It genuinely saves me so much time, not only inside of Claude, but basically, you know, sending text messages, emails, basically all that stuff
31:13Bang
31:13And just like that, about a minute later, we now have this image
31:17I think this one looks so much more clean
31:19It looks a lot like that reference image we gave it of the Eiffel Tower
31:22This one looks super super solid using Nano Banana Pro
31:24We could generate multiple of these at a single time
31:28And all this is real information
31:30You know, I went ahead and cross-checked this
31:31This all does check out
31:31Now, the cool part about this is we now have this realistic infographic skill here that Claude spun up for us
31:37So, we could go ahead and save it
31:39And I know this is a pretty simple use case
31:41This just goes to show the power when we combine claude co-work and building skills along with the Higsfield MCP to generate assets for us and we could customize this workflow to however we want to generate images and videos
31:54All right, so right here when I'm talking about this, let's go ahead and flash forward and show the outputs that I'm able to generate in order to get people excited about what I'm going to show here and then go from there
32:03All right, so this next use case I'm going to show you inside of Higsfield along with a skill that I gave you inside of that skill pack
32:07This is called product infographic
32:09kind of similar to the last one, but this is for generating infographics we could use in our product listings if we are selling a product on Amazon or any e-commerce site
32:20So, what I'm going to do is just copy this prompt again
32:21I'm going to paste that in
32:23And now I just need to add a specific product URL
32:25And the product I'm going to test this with is the Insta 360 Pro camera, which is actually what I'm filming with right now
32:32I absolutely love this thing
32:32So, this is a super cool travel camera that you could use for web cameras, filming YouTube videos, etc
32:38And there's some pretty cool use cases
32:39So, not only is it going to generate an image, but it's going to explain what it does by crawling this URL of our product
32:45So, if you have products, you could go ahead and do this at scale where you give it, you know, five different product links, and it's going to go and generate the infographics for you
32:53So, you don't need to do this yourself in Canva or something
32:56So, I'm going to come back here, simply paste in this URL here
32:57I'm going to click send
33:00And now, it's going to go and run this skill
33:01So, what we can see now is we're actually using the fire crawl connector that we installed earlier on in this video
33:07This is how it's able to go and scrape and crawl this website
33:11Otherwise, Claude wouldn't be able to go and get all the necessary data in order to turn this into an actual infographic for our product
33:16And over here, you could see we have the firecrawl and the Higsfield connector added
33:22I absolutely love Firecrawl
33:22It is so powerful, especially for a use case like this
33:26Now, what this skill is going to do is it's going to ask us a couple of different questions
33:29So, it went and scraped the top specs of this product, but we need to actually, you know, go ahead and finalize which ones we want to add
33:37So, I'm just going to go add the ones that I think are the most important
33:40And then I could go and choose my aspect ratio as well
33:41Let me click tall
33:43So, that way maybe we could use this on Instagram stories or something
33:46Here is our output
33:46And guys, this is so cool
33:48I want you to take a second and realize like you cannot tell at all that this was generated with AI
33:54It's using AI to generate the image of the product
33:56It's using AI to scrape it
33:58It's going ahead and adding all of these different features that are unique to this product
34:02This is something we can now use for an Instagram story or add to an Amazon product listing
34:06I want you to take a step back and think of the possibility of giving Claude Co-work maybe like five or 10 different Amazon products going and scraping the information about this product and then generating these infographics on autopilot without you needing to, you know, manually do this because we're using a skill that does this exactly like this every single time
34:24All right, so the next skill that we're going to be using is called the product to ad skill
34:29And this is where we can begin generating videos inside of Claude with Higsfield
34:33So let's walk through very quickly what this skill does because it does quite a lot on the back end even though it might not seem like that
34:40First of all, we are going to give it the input of a product image or images
34:45So we could, you know, basically just give some reference images of what our product is
34:48From there, it's going to pick a specific UGC actor that matches our buyer and instead of actually picking this actor here, it's going to go ahead and generate it automatically based on our target audience of who we're trying to target
35:01So, if we're trying to target maybe more Gen Z type folks, it's then going to create a Gen Z actor
35:06If we're trying to target more like middle-aged people, middle-aged women, for example, it's then going to create that target audience
35:11Then, what it's going to do is put that actor in a scene holding a product
35:15And that's just going to be an image of this actor holding that image
35:18It's then going to write a 30 second UGC script or however long we would like this video to be to use for a short form
35:25Our finished product is going to be a UGC video ad saved to a folder ready to post
35:29And I'm going to show you later how we could actually schedule this to post directly inside of Claude without us having to leave
35:36All right
35:36So, coming back to Claude, we're just going to use the slash command product to add
35:38And we're not going to give any other prompt here
35:42We're simply going to send that off because what it's going to do is it's going to ask us a series of different questions in order to find our target audience of who we want to actually target with this advertisement
35:50Then, it's going to have us upload the images of our product and do a couple of other things
35:55So it could have all of the necessary context in order to go and do this task from start to finish without us needing to give input
36:02All right
36:02So here is this little form that we need to fill out
36:05So first of all, I'm just going to drop in a couple of images here
36:08And I can go ahead and upload a couple
36:10So let me go ahead and do that now to show you what it is I'm going to be making an advertisement about
36:12This is this Graza olive oil
36:14Very simple product, but we're going to begin crafting, you know, advertisements from this image
36:20And now we could describe what it is that our product is
36:22you know, I just have these images which will, you know, be completely fine
36:25And then let's say for our target audience, let's target Gen Z creators
36:28This is going to be more trendy and tailored towards like Tik Tok and Instagram real users, for example
36:34Then we could choose which tone we want
36:36Let's go ahead and do maybe excited, high energy
36:37And then viewers at the end of the video should maybe just visit the website
36:42I'm going to click on continue
36:43Looks like I need to send these images separately
36:45And now it's going to begin crafting this advertisement
36:48All right
36:48So now we have this actor generated
36:50And I'm not going to lie, this does fit the vibe of a Gen Z character
36:54As you could see, she's holding up our exact Graza bottle
36:56This looks completely real in my opinion
37:00Another cool thing here that this went ahead and did is you can see that there's this image on her shirt of the actual Graza bottle
37:06That's pretty funny, pretty cool
37:08This can now be used for our videos
37:10So, let's scroll down and we should have some videos generated here
37:13So, here is the video
37:13Sometimes it does look a little odd directly inside of the Clawed interface
37:17However, I'm just going to download this so you could see exactly what this looks like because the video is actually pretty flawless
37:25>> Hey guys, check out this incredible olive oil I found
37:26It makes every meal absolutely amazing
37:28You need this
37:30>> I mean, that's pretty good
37:30Honestly, you could see the character consistency is great
37:33>> This incredible olive oil I found
37:33It makes every meal absolutely amazing
37:35You need this
37:38>> It even shows a little cut to a different like scene as if the video is edited
37:42You know, it's not just like one clean video
37:44There's a little cut to make it look like it's clipped up like a normal organic video that you'd find
37:49So, what we could do is we could click on download and then now I could save this to my computer and we could watch it here
37:55>> Guys, check out this incredible olive oil I found
37:57It makes every meal absolutely amazing
37:58You need this
38:00>> I mean, I think that's really solid
38:00We oneshotted this using the product to ad skill and we could do this for any of the different products that we want to market
38:07And of course, this is like a 5-second video
38:09We could generate it up to about 15 seconds or so
38:10And if we want to stitch together multiple of them, we could do that as well
38:14Next up, I'm going to show you a use case inside of Claude that for me when I discovered this really got the wheels spinning with a bunch of different ideas on how we could use this
38:23And it actually kind of blew my mind
38:25First of all, on the right hand side, you could see we're using Claude in this connector called Clay to automatically scrape any leads that we want to get in contact with
38:32For this use case, I went ahead and told it to go scrape the top AI companies inside of San Francisco for us to partner with with my influencer marketing agency
38:41And then I told it to grab the top 10 contacts for me to reach out to from all of these different companies
38:47It found the name of these contacts
38:49It found the job title, the specific location they're in, even gave me their LinkedIn URL
38:52And if I open this up, it also grabbed their specific emails for me to reach out to
39:00On top of this, I could click one button and summarize the work history to get specific lead data on all these different people
39:05And then on the lefth hand side, I even had Claude draft emails in my specific email voice that I created
39:12So now I have over like 20 or 30 different emails ready to send on autopilot when it went ahead and crafted all of these custom to each individual lead that Clay went and scraped
39:22I'm going to quickly address a question that I know you're probably having right now
39:27You're probably thinking, Brock, why do I need to use something like Clay when Claude can go and scrape this information for me, right? And the answer to that is that Claude can't always scrape the right information, especially when it comes to finding leads, emails, LinkedIn profiles, and bunch of different information about specific contacts we want to get in contact with
39:46So, right here, we basically can give Claude a task and say who runs RevOps at Stripe and what is their email
39:53Then Claude will then trigger Clay
39:56And it's not going to be Claude going and finding this data
39:57It's going to be Clay
39:59So then Clay is going to add a verified work email, direct phone number, funding, and investors, and even different tech stack signals explaining what tech stack this company is running
40:10It's able to find some pretty crazy information
40:12And it's able to do this because Clay is essentially a giant lead database that we can plug directly into Claude to get access to all this information
40:21It's pulling from 150 different data sources in order to get contact details, company data, verified emails, phone numbers, funding and investors, and again tech stack and different signals
40:32Inside of this clay database is millions of different people and companies that we want to actually grab
40:37And then the finished product of this is inside of Claude
40:39We have this table here with the name, the job title, location, basically all the information we need to know about our specific leads here
40:47On top of that, if I come over and select company right here, it will tell me all the information we need to know about them
40:54It shows the URL to their website, where this company is located
40:58It even shows me the exact amount of employees they have, what type of company, and whether or not it's a private or publicly held company
41:04Now, let's say we want to enhance Perplexity and see what their web traffic is like, what job openings they have, and maybe show their annual revenue as well as latest funding
41:15All I have to do is click plus for all of these
41:17And now it's going to go and scrape this
41:19As you can see here, it shows their latest funding round was $30 million
41:23Their annual revenue is between 500 million to 1 billion
41:28It shows their website traffic, which is a staggering 165 million monthly visitors
41:34And it also shows the revenue model of the company, so we can understand exactly, you know, how they operate on a day-to-day basis
41:42And I just did this for one company
41:43Imagine doing this for like 20 or 50 companies at once in order to get all the relevant information and then draft emails to these people or specific people in the companies
41:53So, you're probably asking like Brock, how does Clay even get this data? Is it real data? Is it good data? And to answer this question, basically Clay pulls from 150 different databases in order to get all the relevant information it needs
42:08They use something called waterfall enrichment
42:10And right here, Clay claims that Waterfall Enrichment lets you search sequentially across multiple tools until you find a valid match
42:16This routinely triples our customers data coverage and quality
42:20So instead of going to a singular data scraping platform, it's going to go through the 150 different sources and compile that for us without needing to do that manually
42:30Now, on top of all of that, if I click on this little gear icon, this will then pull up all of the context on my business that Clay has
42:37And this is really important because if it knows all these different things about my company, it's able to go and find the perfect leads that are going to fit who we're looking to reach out to
42:47As you can see, it shows the company description
42:49AI for non techies founded by Brock Message is an educational platform designed for helping individuals
42:55It also shows my ideal buyer personas
42:57So again, it's able to go and craft the exact people that we should be reaching out to
43:02All right, so now I'm going to show you how to set this up directly inside of Claude so we can begin using Clay
43:07They were kind enough to give you 2,000 free credits if you join the 14-day free trial
43:13That is if you use the link in the description as well as the top pinned comment
43:16So, make sure to go and sign up for an account
43:18Now, once we sign up with an account, let's go back over to Claude
43:21From here, we're going to come over to customize and we need to add a connector here
43:25So, go ahead and click on that
43:27Next, we're just going to click on browse connectors and just look up Clay
43:32Next, just click plus
43:32This should take us back to the Clay platform
43:35And then we just need to select which workspace we want to use
43:39So I'm going to use my personal workspace
43:40Then I'm going to click on authorize
43:42Now click open and claude and this should be good to go
43:44And as you can see on the right hand side it says connected to clay
43:47What I'm going to do personally is always allow these permissions
43:51So that way it doesn't need to ask me before it goes and does something
43:54And then let's come back to a new chat
43:56Now in order to make this easy, let's go back to the prompts pack that I gave you
44:00And let's just go down to chapter number three where it says finding customers and reaching out
44:04And then let's just copy this prompt
44:06Then I'm going to go to co-work, paste that in, send that off
44:10And what it's going to do is ask us a couple of different questions about our specific ideal customer
44:15And then once it identifies that, it's going to go through and build a target list
44:19And then we'll approve that and it's going to go and find all these leads for us
44:23So I'm just going to answer these questions myself
44:24So brands wanting AI creator deals
44:26Let's say AI SAS tools, no code automation
44:28What company size stage matters the most? Let's do funded
44:33And then let's only do US-based companies
44:36All right
44:36So, here we go
44:38A couple minutes later, we now have all of these different companies that it went and scraped that it thinks will be, you know, good potential clients for our specifications
44:44It then shows these people along with all of their lead information as well as we have the company data here
44:50And again, we could always at any time grab any more information that we want from each of these different companies, whether that's annual revenue, latest funding, their revenue model, etc
44:59And on top of all of this, Co-work actually crafted this CSV file for us
45:03So, we could see all this information right here, as well as I could click Google Drive, and it opens up this spreadsheet that we could go ahead and like share with our team, for example, or store this wherever we want
45:14Now, this is all great
45:14We have a database of different leads, different contact information, but let's go and craft specific emails to all these different leads that we want to reach out to
45:23And if you guys remember, I shared with you an email voice skill earlier on in this video
45:27So, we could use this in order to craft all these emails in our brand voice since it learned how we actually sound in all the emails that we respond to or send to people
45:38So, I'm just going to come here and I'm going to say, I want you to go and use the email voice skill and find the top three people from each of these different companies and create an email draft for me in Gmail for me to look over that are tailored to each of these people individually
45:51Now, I'm just going to send that off and let's wait for this
45:54All right, so on the left hand side of my screen, you can now see we have all of these different email drafts ready to go and ready to send inside of my Gmail account
46:01If I click on them, you can see they're all custom to each of these people
46:05Each of them even have custom subject lines here for each of these specific companies
46:09And I could go ahead approve all of these and send them
46:13And Claude and Clay did all this work for us
46:15I do want to mention as well, there are countless other features you could use if you're using it directly inside of the Clay platform
46:22It's probably the most comprehensive go to market platform, platform for scraping leads, etc
46:26And if you guys do want to try it out, make sure to sign up with the link in the description to get 2,000 free credits to try it out yourself, either inside of the Clay platform or inside of Claude like I just showed you
46:36All right, so in this next section, I want to show you something I've been using internally which you could build yourself directly inside of Claude to really help you with your marketing
46:45As you can see right here, I have this live artifact, which is basically a mini application that lives directly in Claude that scrapes all of my different YouTube competitors content, shows me how they're performing
46:56It even gives me an outlier score so I could see if this is a good video topic or not
47:00It shows me when it's posted and I could go ahead and save any of these that I see as outliers for me to maybe make a similar type of video or use that as specific inspiration
47:10I could then click on outliers and see everything that's performing well across our different channels
47:15And then I even have this idea board where not only does it add the inspiration from these different competitors, but also I could come here and add, you know, different video ideas to this board
47:24Now, if you don't know what a live artifact is inside of Claude, let me quickly talk about this right now because this can be extremely powerful when we leverage this inside of Claude to help us with marketing
47:32So, a live artifact is a mini app that pulls fresh data from all of our different connected applications
47:39You can see right here, this is a live dashboard pulling our different statistics
47:43And for this use case, it's pulling from my YouTube competitors that it's actually scraping via firecrawl
47:48But you could create these for anything
47:50You could connect your Gmail, your Slack, your notion, Google calendar, Google Drive
47:55Basically, all the apps we have connected inside of Claude, we can now turn into a unified dashboard we can use across our entire co-work operating system
48:03And so for me, here's exactly how this YouTube tracker works
48:05Then I'm going to show you how you could create one for yourself for whatever specific use case you want to use this for
48:10But it's important for us to understand the fundamentals of how this works
48:13So, for my YouTube tracker that I just showed you, every single morning I have Claude running a scheduled task, which is basically just an automation I could have Claude run at a specific time or day
48:25So, for me, this runs every morning at 7:00 a.m
48:27Then, we are using the Firecrawl connector that we added earlier on in this video that allows Claude to go and scrape our competitors on YouTube
48:35we can use firecrawl to scrape that information because without firecrawl claude wouldn't be able to go and grab those videos and the metadata from them by itself
48:45From there, we're going to use something called Superbase, which I'm going to show you how to connect to Claude
48:50And this is a really powerful tool in order for us to build out databases and store any information we want
48:56Whether that is storing different content ideas or tracking competitors content and storing it as well as something like storing all of your data you have on all the products for your e-commerce site
49:06And to show you exactly what Superbase looks like, this is the database from that live artifact I showed earlier
49:11The live artifact will then take all of this stored and structured data and turn it into a live interactive app that we could begin using directly inside of Claude
49:20And we don't need to know necessarily how to use Superbase
49:21We just need to connect it to Claude and it's always going to add any of the information we scrape directly inside of here in a formatted way
49:29Not only do I have all the metadata from my competitor's videos right here, but I also have all of my content ideas that I'm adding to that dashboard as well
49:36So any data we want to track and store, we can do it with Superbase
49:40This also works if you build out your own SAS that you want to sell where you're going to need to store different users and their data, you could create specific accounts and store them directly inside of Superbase as well
49:50And Superbase is one of the biggest platforms when it comes to storing user information and data for applications from some of the biggest softwares that you already know
49:58Now, in order to set this up, we do need to make sure we have a soup base account
50:02Here is the plan
50:04You could start on the free plan for $0
50:06You could always start with this until you hit your limits and then you could always upgrade to pro
50:10I'm personally on the $25 per month plan and this is sufficient for all the different use cases I use
50:15So, I could almost guarantee this will be more than enough for you as well
50:19Now, what you're going to do once you have a soup base account is come over to the lefth hand side where it says projects right here
50:23Then we just need to add a new project and then let's come back to co-work and we just need to add a connector
50:29So again, click on customize on the lefth hand sidebar
50:33Then we're going to click connectors, click browse connectors and then just look up superbase
50:36Click the plus button
50:39It's then going to take us over to the superbase platform and then just select the organization that you just created
50:44Click on authorize
50:44then click open claude and this should take us back
50:49And as you can see right here, Superbase is now connected
50:51Next, I'm going to scroll down and find Superbase in my list of connectors here
50:57Personally, what I'm going to do is I'm going to click always approve just like I've done for these other connectors in this video
51:02So that way it doesn't always need to ask me if it could go and, you know, scrape and add things to our database
51:07This just makes it way more simple
51:08And now this should be good to go
51:10Now, if we come back to the prompt pack that I gave you earlier on in this video, here is this diagram explaining how my YouTube tracker works, just so you could get a sense of, you know, how this workflow works so you could understand it a bit better
51:20And then right here, this is my setup and how I built mine
51:24This is just an example of the prompt I use to build mine out
51:28So, you could copy and paste this and put this into Claude if you want to build something exactly like I just built myself
51:34But odds are most of you don't make YouTube videos
51:36So, we want to scroll down here to where it says build your own tracker
51:39And what this will do is this will actually ask you a couple of different questions inside of Claude in order to tailor the specific things you want to scrape and store inside of this marketing database
51:51So, as you can see, it says, I want to build a tracker for my business backed by Superbase, and I want to set it up by you interviewing me first
51:56Ask me what do I want to track over time, who or what should pull the data, and what do I want to see in the dashboard
52:03So, we could click copy, come back over to Claude, make sure to select the workspace we're working inside of
52:09So, Claude Marketing, and I'm simply just going to paste in that prompt
52:12And it's going to ask me a series of different questions
52:15Now, what I'm going to do instead of building out a competitor tracker, let's actually show another use case here
52:19So, I want to see my own YouTube videos so I could see how all of them are performing
52:23So, if you have an existing channel, whether it's YouTube, Instagram, etc., you could do the exact same thing or even LinkedIn or something like that
52:30It's then going to pull my YouTube channel and it's asking what I want to see in the dashboard
52:34So, views and engagement
52:35Basically, I want to pull all the data that I possibly can
52:39And now it's going to go and scrape this information using Firecrawl via the connector we added
52:43And then it's going to add these into a database inside of Superbase
52:46And I'm going to show you the finished product because it's pretty magical
52:49All right
52:49So, that took a little while, but now we have this YouTube video tracker
52:52It shows my videos
52:54It shows when it's published, the amount of views it has
52:56It even shows the like and engagement percentage which is pretty cool
53:00And we could customize this however we would like
53:03Add different features
53:03This was just built from basically one prompt that I gave it directly inside of co-work
53:06And now if I come back to Superbase, you could see that I have my latest videos table that it created for me with all of this metadata here that looks like gibberish directly inside of the database
53:20But don't worry about that because we have it formatted perfectly inside of our live artifact right here
53:25Now, if you've never used a live artifact before, let me show you exactly where we could find this
53:29This always lives on the lefth hand sidebar directly inside of Claude
53:33So, you can see I have my competitor content tracker that I have pulled up here
53:36At any time, I could pull up any of these different artifacts that I've created
53:39So, for example, here's one that's my co-work operating system that I've actually built out
53:44And now, what I want to do is I want to show you how I could go ahead and actually add data here
53:47And we're going to see this reflected inside of Superbase
53:50So, let's say we want to add a new video idea called how to use notebook LM better than 99% of people
53:55I could simply just click add idea
53:58It's now added to my idea board
54:00But the main thing I want to check here is if this is now accurately reflected inside of Superbase and that means that this is working properly
54:08And if I come over to the table that says content ideas, you can now see we have this video title here which I added directly inside of our database
54:17Now, here is another idea that you could actually build with a live artifact for marketing purposes
54:23So, let's say you want to track specific blog posts and turn it into a live artifact
54:27So, you could give Claude specific blogs that you want to track and set a scheduled task so that way it scrapes them every single day
54:32It's then going to use the firecrawl MCP which we set up in order to scrape that page, turn it into markdown that AI could actually read
54:40Then, Superbase will store this information and update it in real time
54:44And then from there, Claude will then build out a live artifact that will just live inside of Claude that we could access at any time
54:49There are tons of different things you could build for marketing purposes with a combination of these tools
54:53These are just a couple that I felt might be helpful
54:55All right, so we're using Claude and we're beginning to see how powerful it is when we connect it to the right apps that we use on a day-to-day basis specifically for marketing
55:04Well, what happens when there's an app you want to connect to that Claude doesn't natively integrate with? And what I mean by that is you come over here to customize, you click on connectors, click on browse connectors, and you can't find your app here that you want to connect to
55:16For example, like I like using Beehive for sending out emails to my email list, and I do not see Beehive here, so I can't connect with it
55:25Well, that is where we could use something like the Zapier MCP
55:29Think of this as a universal plugin that allows you to connect AI to the different apps you use on a day-to-day basis
55:35Zapier is an automation platform that integrates with 9,000 plus different apps
55:39So, odds are one of the tools you're using for marketing will probably be available there
55:43Now, to show you exactly what I mean, this is my MCP server that I have configured where I've connected to a couple of different applications directly inside of Zapier
55:52Some of which I could connect to inside of Claude, like Google Calendar, HubSpot, or Stripe
55:56But, for example, school is one that does not have any APIs for me to use inside of Claude
55:59And the only way I'm able to do this is if I'm using the Zap Your MCP to connect that and same thing with Synflow here
56:07What you could do is you could go and add any of these apps that you want to use
56:10Again, there's 9,000 plus that you could search through and and simply add it to this server and then all you have to do is connect this server to Claude with the Zapier connector
56:17And now you could begin using all those different apps
56:21And some of you might be asking, Brock, can't I set up my own MCP server? Why do I use something like Zapier? Let me answer this very simply if you're non-technical
56:29So, setting up your own MCP server is possible and it can be powerful, but it's built mainly for developers
56:35And if you're a beginner or a non- techy like the majority of the people watching this channel, this is going to be something you don't want to have to deal with
56:41Instead, we could just use a Zapier MCP so we don't have to manually set up all this stuff and configure it
56:46So, the first thing that we need to do is sign up for a Zapier account
56:49There will be a link in the description as well as the pinned comment
56:52So, I'm just going to click on get started since I already have my account
56:55Once you are signed up, you're going to come over to the left where it says new MCP server
56:58And then all we're going to do is click on Claude Co-work as our client because this is where we're going to be using it
57:05And as you can see, I already have these apps configured, but I'm going to show you how to add your specific apps now
57:10All right
57:11So, what I just did is I just connected Beehive, which is an email marketing tool that I use right here
57:17So, then I could actually work across this app directly inside of Claude without me having to leave it
57:20And this is only possible with the Zapier MCP because there is no Beehive connector directly inside of Claude
57:27Now all I need to do is come over and click on this connect button for this server I've created
57:33I'm going to click on add to Claude
57:34I'm going to click connect
57:34And then this will now route me back to Claude to confirm
57:39And now if I head back over to connectors and I click on Zapier here, you can now see we have Beehive and all these different actions
57:47These are all the things that we could do on behalf of Beehive
57:49So we could list [music] posts, view a post, list segment members, etc
57:53And again, I'm just going to click here and click on always approve
57:56Now, in order to test this out, I created this fake leads list CSV file here
58:00And what I want to do is just give this off to Claude and then automatically add these leads into my Beehive account directly without having to go inside of Beehive
58:08So I'm just going to say, hey, I want you to add all these into Beehive via the Zapier MCP
58:15And what it did is it read this CSV file
58:17Now, it looks like Zapier is using this Beehive tool to create all these different subscribers
58:21I believe there are 15 different leads that we should be seeing
58:24So, once this is done, we should now see them added to our Beehive campaign
58:28All right, so now that we set up some skills to actually create content with Claude, I'm going to show you how we could distribute and post these across any of the different social channels we use directly inside of Claude without us needing to go and manually do this ourselves
58:40So with this social repurposing skill that I shared with you guys or that you guys have created from scratch, we can now generate LinkedIn posts, Instagram posts, blog posts, and newsletters and automatically schedule those directly with a tool called potato
58:53So all we have to do is give our input here, which for me could just be like a YouTube URL
59:00It's going to go and scrape the YouTube video and then Claude is going to automatically create these posts and then schedule them for me
59:05Now I'm going to show you a specific workflow that I personally use
59:08So I use Higsfield inside of Claude Co-work to generate an Instagram carousel
59:13I then use Blot to distribute this across Instagram, Tik Tok, and LinkedIn
59:17And to show you the outputs of these Instagram carousels, this was created with Claude and Higsfield from one single prompt that I gave it
59:26I personally built an Instagram carousel skill that uses a specific design and follows this every time
59:30And all I did was basically say, "Hey, I want you to make an IG carousel about the new Claude tag that just released a couple of days ago." And now to show you this in action, if I come over to my Instagram, you could see that I've posted multiple of these different Instagram carousels
59:45We have this one here, and these are actually getting some pretty good engagement
59:48This one right here has about 3,000 likes, and it has about 700 comments
59:52And then this one right here has 2500 likes and 3,000 comments
59:58This has generated tons of leads for my business because I basically tell people, "Hey, comment X and I'll send you the resource." I then have Claude craft the resource and then send it automatically with Many Chat
01:00:09And the way I'm doing this is I'm generating these images with Higsfield and this Instagram carousel skill that I created and then I'm using potato to automatically schedule these posts for me
01:00:18So, let me show you exactly how we can set up and begin scheduling our posts
01:00:22So, first of all, there will be a link in the description as well as the pinned comment in order to sign up with Plot
01:00:27So, go ahead and sign in
01:00:27I'm going to log into my account
01:00:29Next, once we have an account, make sure to come over to the left-hand side and then let's come to the bottom and select this gear icon to come to settings
01:00:36Now, here is where we need to configure each of the social channels that we want to connect
01:00:42We have X, we have LinkedIn, Facebook, Tik Tok, Instagram, threads, Pinterest, Blue Sky, YouTube
01:00:47Honestly, I don't know what other social platform you might want to connect to, but they're basically all here
01:00:53Now, I already have LinkedIn and Tik Tok set up, and I did have Instagram set up, but I went ahead and disconnected it so I could show you exactly how you could do this right now
01:01:00So, I'm just going to click log into Instagram
01:01:02And this process is going to be very similar to any of the platforms you want to connect to
01:01:07It's wanting to access and manage messages, access and publish content, access and manage insights
01:01:10I'm just going to select allow
01:01:13And just like that, you could see that I have Instagram connected
01:01:17It was as simple as like one or two steps
01:01:19And a couple things inside of the platform
01:01:21I like coming to calendar so I could see what I have scheduled to post
01:01:25Right now I have nothing um upcoming
01:01:27And then I could also see my published posts
01:01:28And you can see all my Instagram carousels I've published to Instagram
01:01:33Now in order to connect this to Claude, we just have to follow a couple of simple steps
01:01:36So come back to our settings and we want to come over to API here
01:01:41We want to come to where it says Claude desktop and Claude co-work
01:01:46If you want, Sabrina the founder has a full guide on how to use this inside of Claude Co-work
01:01:50But all we need to focus on is this URL here
01:01:52So go ahead and copy this
01:01:54Then we're going to come back to Claude and inside our connectors, we're going to click add connector
01:02:00We're not going to select browse connectors
01:02:02Instead, we need to add a custom one
01:02:04So click custom
01:02:04I'm just going to call this potato
01:02:06Paste in that MCP server URL that I just got
01:02:11Click add
01:02:11And now it's just going to ask me to connect this
01:02:13And it's going to pull this up in my browser
01:02:14Now, from here, all I need to do is click approve access
01:02:18And just like that, this should be good to go
01:02:21And you can see in the top right hand side corner, it says connected to potato
01:02:24Now, I'm going to click on it
01:02:26I'm just going to click always approve
01:02:27Again, I do this with all of my connectors
01:02:29So, now it's going to be able to go and create posts for me, pull my posts, etc
01:02:32Now, in order to schedule these posts, we will need to switch from Claude Co-work to Claude Code
01:02:38But do not worry, this process is incredibly simple
01:02:40So, just select code here
01:02:43If you never used this before, make sure to open up the exact folder you were working inside of
01:02:46So, I'm just going to go to Claude Marketing, which is the folder I was using inside of Co-work
01:02:52And all I'm going to do is paste in these images here, so that way Claude has access to them
01:02:55And then I'm going to say, I want you to go and schedule these with the potato connector
01:03:00I want you to generate captions for Instagram and LinkedIn
01:03:02I want you to schedule this to be posted today at 7:00 p.m
01:03:06Texas time
01:03:06So, I'm going to send that off to Claude Code
01:03:10And don't worry, this is the only part of this video that I'll be using Claude Code for
01:03:13We'll just run into some sandbox errors inside of Claude Co-work that won't allow us to actually upload these images, hence why we need to use Claude Code for this
01:03:20Now, you can see that Claude Code is using the potato tool that we connected earlier
01:03:24And if we give it a second, it'll go and schedule these
01:03:27And I'll show you the final output
01:03:28All right, so here we go
01:03:30I had a quick problem with LinkedIn
01:03:30I needed to reconnect it since it's been a while since I connected it
01:03:33And now you could see that both of these posts have been scheduled
01:03:37At least this is what Claude code says
01:03:39So, let me come back to Blato and come to my upcoming calendar
01:03:43And you could now see that both of these have captions for the post as well as all these Instagram carousels that I created
01:03:49This is pretty cool
01:03:49And this will be going live at 7:00 p.m
01:03:52tonight
01:03:52And a key thing I want to mention here is we had to use Cloud Code since we had images we generated using, you know, Higsfield directly inside of Co-work
01:04:00But if you were just wanting to schedule a LinkedIn post with no photo, you could do this directly inside of co-work with no problem at all and just telling potato, hey, go schedule this post on LinkedIn and it will do it for you in a couple of seconds
01:04:12All right, so this next section of how you could use Claude for marketing is extremely important
01:04:16This might be one of the single best opportunities that are going to be presented when it comes to AI in the future of how SEO works
01:04:22If you don't know what SEO means, it stands for search engine optimization
01:04:27And this is completely changing with AI in the mix
01:04:33So, in order to show you exactly what SEO means, let me show it in action
01:04:34So, if we come to Google and type in something like influencer marketing agency and search on Google, the top sites that come up, they come up because they are SEO optimized
01:04:46They're optimizing for them to pop up inside of the Google search engine
01:04:51And up until now, this functioned fundamentally the same over the last like 10 25 years
01:04:55But now that people aren't searching on Google as much and they're going straight to something like chatbt or claude, if we're able to figure out how to rank at the very top of the search engine inside of chatbt, claude, Gemini, all these large language models, we're going to have a massive advantage over our competitors
01:05:15This could be one of the single biggest marketing channels going forward in the future
01:05:18I think about this even from a YouTube perspective
01:05:21I try to make YouTube videos that stand out inside of large language models
01:05:26So then those videos can get pushed to people searching for specific pain points
01:05:30So before we'd have like 10 different URLs that Google would send to us and we'd go through and search through whichever one we thought would be necessary in order to get the necessary information
01:05:41But now we can just ask AI and it's going to simply give an output with a link to somebody's website or blog post etc
01:05:47Now, thankfully, there is this tool called Semrush, which really helps you optimize your SEO when it comes to ranking and AI search
01:05:56This is a tool that we're going to be using, and it plugs directly into Claude via this MCP that you could see right here
01:06:02So, I'm going to show you exactly how we could set this up
01:06:03Let me quickly talk about exactly how Semrush works so you could get an understanding of this before I show a demo
01:06:08So, let's say we search up something like influencer marketing agency that I just showed you
01:06:14Semrush is then going to pull all this information
01:06:16And so it could show how many searches there have been for that keyword this month
01:06:20It shows how hard it is to rank high for that category
01:06:24And what I mean by ranking high, I mean like how high up on this list does it rank either in Google or inside of a large language model
01:06:32Here are all the main things that sum shows us that becomes really important and is super powerful data
01:06:35So it shows what keywords we should try to rank for based on what our business is
01:06:39It shows us how our site is currently ranking for these keywords
01:06:43gives us the exact copy that we could use to improve our SEO
01:06:46It shows the specific questions that our ideal audience are asking so we could be the answer so we could write a blog post in order to answer those questions so we could show up in AI search better
01:06:56It shows what competitors rank for that we don't
01:07:00So that way it could show which gaps we can steal
01:07:02And then it also shows who our real competitors are in search because a lot of times we don't even know who we're competing with for AI SEO
01:07:08And this is just like a couple of the different things that it does for us
01:07:12So let me show you this live in action now
01:07:13Now, coming back to our prompt pack, I want to give you a prompt in order for you to test this out for your website
01:07:18So, I'm just going to copy this
01:07:20I'm going to come back to Claude
01:07:21I'm simply going to paste this in, and I'm going to give it my website to go and crawl
01:07:26So, make sure to do the same for yours if you want to test this out
01:07:29Again, I'm going to show you how this works first, and then I'll show you exactly how to set it up
01:07:32So, that way you could come back to this section once you do get it set up
01:07:35So, I'm just going to click send
01:07:36And now it's running the Semrush connector here as well as it's even using firecrawl to help scrape this website which is another addition
01:07:42And a couple minutes later even created this markdown file which is an entire SEO report that gives me things I could copy and paste into my website to change
01:07:51So let's go through this really quickly because this is really detailed with the data that it came back with
01:07:56So first of all, it's showing us the top keyword opportunities from Semrush
01:08:00It identified that my website has two sides, AI creators and AI companies and startups
01:08:07To give you a little bit of context on my website, here is a website
01:08:10This is for my influencer marketing agency where we help AI creators and brands connect in order to in order to create strategic brand partnership
01:08:17Based on its findings, it says that we should own this search term AI influencer marketing agency
01:08:21It shows the amount of search volume per month, which is only 40
01:08:25Shows that there's relatively low difficulty for competition
01:08:29And then it shows why this is an exact fit
01:08:31From here it shows more competitive terms
01:08:33So influencer marketing agency, influencer agency, and AI marketing agency
01:08:38It does mention that these are good keywords that we should rank for
01:08:41But obviously, as you can see the volume here, tons of people are searching for this
01:08:45So that means that it will be more competitive and tougher to rank better
01:08:48Then it gives us a couple of other different keywords that we should try to rank for with less volume than the other ones that I just showed you
01:08:55And this is so much information
01:08:56And I don't want to go through all of this, but to give you an example, it shows me my title tag and what I should change it to
01:09:02It breaks down the key problem with what I have in my title as of right now
01:09:06So, if we come back to my website, it says built by creators for creators
01:09:10And what this report is telling me right here is that we need to be more clear about what it is that we offer
01:09:15On top of telling that to me, I now have this copy and paste title tag that I could use AI influencer marketing for creators and brands
01:09:23Because as you can see that this is a lot more clear on what it is we provide instead of saying built by creators for creators
01:09:29I'm not going to go through this entire document here but this is output we get from claude and this is a power of when we combine this with Semrush
01:09:37So let me show you how to set up Semrush
01:09:38Now first of all go to the link in the description where I mentioned Semrush 1
01:09:42If you use this link you could get 14 days for free
01:09:44So make sure to sign up for an account
01:09:48Next once we have an account come back over to customize
01:09:50We just simply need to look up the SEMrush connector
01:09:52So, I'll come over to browse and then search up SEMrush
01:09:56Click this plus button like we've done for all these other tools we've connected
01:09:59Click on approve and it should route us back to Claude
01:10:02And this should be all good to go and set up
01:10:03I'm just simply going to click always allow like I do for all these other connectors
01:10:08So, it doesn't always ask me if it can run things for me
01:10:10I'm actually going to come back to Claude and say give me two to three competitors and tell me what they are doing right along with identify opportunities for me
01:10:19So, not only will Semrush scrape my website, but it's going to go and scrape my competitors that it's identifying, and it's going to find what's working for them in order for me to apply to my site, but also to identify new opportunities they might not be picking up on
01:10:32All right, so I'm not going to go through all of this information, but what it did is it did identify three different competitors here
01:10:37So, Viral Nation, the Influencer Marketing Factory, and Higher Influence, and it breaks down the stuff that they are doing well
01:10:44So, for example, for the influencer marketing factory, it shows comparison post blogs are performing really well
01:10:50And then it even created this markdown file with all the different things that they're doing along with, you know, my competitive advantages here that uh, you know, I could take advantage of
01:10:58And on top of using Semrush inside of the MCP directly inside of Claude, you can always come into the Seamrush platform
01:11:04And you could see that there is so much more data here that we could use if we are really serious about wanting to level up our AI SEO, which is only going to become more and more important over the coming future
01:11:16And again, if you guys want to sign up for this, make sure to use the link in the description below, as well as the top pinned comment
01:11:20You will get a free 14-day trial to use Seamrush One
01:11:24Now, if you guys made it this far into the video, you guys are obviously eager to learn more about AI and how to apply it in your professional life or your business
01:11:32Well, that is why I created my school community called AI for non techies
01:11:36Inside of here, we have about 800 plus entrepreneurs and professionals who use AI and specifically Claude across our entire business
01:11:44Inside of here, I share exclusive resources with the community that I don't share anywhere else
01:11:48As well as I share my 50 Claude skills that you could steal from me because I did mention a couple in this video, but there's plenty more that I use on a day-to-day basis
01:11:56As well as I do weekly calls every single week and record them so you could always stay up to date with what I'm up to and ask me questions
01:12:02So, if you guys want to join, there's a link in the description in the top pinned comment
01:12:07But if you guys want more free content like this, subscribe to the channel
01:12:10I appreciate you so much for saying to the end and I look forward to seeing you again in the next video.
Este vídeo oferece um guia detalhado sobre como usar o Claude para automatizar e otimizar tarefas de marketing, desde a criação de conteúdo até a geração de leads. 
Esta seção detalha a criação de "habilidades" no Claude para automatizar tarefas de marketing, como a geração de diferentes tipos de conteúdo a partir de uma única fonte, e a integração de ferramentas de raspagem de dados para aprimorar esse processo. 
