00:00This one simple process helped me make $1.2 million selling ebooks

00:02And now AI lets you automate everything

00:05Developing the idea, writing it, designing it, even building the simple site that sells it for you

00:11I'm Brian Moran, founder of Sam Cart, and I just spent the last 48 hours diving into real sales data from over 20,000 ebook sellers

00:17And what I discovered will completely change how you think about making money online

00:20You don't need to be a writer, designer, or tech expert to crush it with ebooks

00:24In the next few minutes, I'll show you exactly how to use AI to write, design, and launch your ebook business on complete autopilot, even if you've never created anything before

00:33Let's dive in

00:35Okay, so the first question I want to answer is why ebooks? If you're someone who's thinking about starting a business online, why is ebooks such a popular thing or why do so many people recommend it? Again, I'm running Sam Carts

00:45We have over 100,000 people who have made sales on our platform selling everything from drop shipping basketballs from China to ebooks, online courses, coaching programs, services, consulting agencies, literally every product under the sun

00:59And in my experience, selling digital products, in particular, ebooks is the easiest and by far the cheapest to get started

01:06On top of that, this is a digital product that you can create one time and sell it to millions of people 24/7, 365 without you needing to be at your computer to update it, change it, ship it, like any of that stuff

01:18You can be a completely autopilot business almost

01:22Not obviously, you're going to have to look at your business

01:24It's not like you're going to be able to go to the beach and just retire

01:26But there are people who don't touch these types of businesses for a long time and they continue to make sales either because they have organic social media content like YouTube videos that just rack up views over time and make sales or they're running ads or whatever

01:39Long story short, you can make it once and sell it as many times as you want

01:42The other thing is most people don't know this or they they doubt it, but scaling to six and seven figures per year in sales with just an ebook is actually possible

01:52In fact, the first ebook that I started selling is actually what ended up funding my next business, which then funded the creation of Sam Cart, which is now a $300 million software company

02:03All of it started from an ebook, an actual digital product that looked like crap, but sold really well because it followed the couple rules that I'll give you for what it takes to have an ebook that actually makes money, that people want to buy, want to give you money in order to buy

02:17But like everyone, I struggled at first

02:19In fact, it took me almost 18 months to even make my first dollar trying to sell this ebook that I had for over a year, almost two years, with nothing to show for it

02:28My first ebook was in the baseball niche

02:30I had a website called trainbaseball.com

02:32Um, if you can see right behind me, a bunch of baseball stuff back on that shelf

02:36That was my job before I became, you know, full-time entrepreneur

02:40Wanted to be a pro baseball player is a passion of mine

02:44So, I figured, let's start a business in this niche and create digital content where I can share what I know about this sport with the world

02:51What ended up happening was no one actually wanted the product that I was selling

02:54And what I thought the problem was was the design of this book or the design of my site

02:59I thought I didn't have enough traffic

03:00I even tried ads, wasted a couple hundred, didn't make any sales

03:04And all these things that I thought were the problem were not actually the problem with this product

03:09The real problem was that I didn't identify one problem for one person

03:14Didn't have a good title

03:14Didn't have a single one-page like landing page or website that actually convinces people to buy, also known as a sales page

03:20I was breaking all of these fundamental rules

03:24And that's why this product didn't sell

03:26And so if I had to break up everything into or create a list of these must-have elements for your ebook, or this really applies to almost any product, but if we're just talking about ebooks, these are the musthaves if you want your ebook to actually make money

03:40And the first four are what I call the rule of one

03:42You have to have one problem that your ebook is solving

03:44The mistake that I made, my first ebook was called the 10-step hitting system, and it was about baseball and how to become a better hitter

03:52So it wasn't identifying and fixing one problem

03:54It was trying to fix all of their hitting problems in one ebook

03:58So, it was more of a glossery or encyclopedia

04:00It was too much for people to believe that I could solve all their problems

04:05What I should have done is broke out one of the chapters that was about how to hit the curveball

04:10This very specific thing that a lot of kids struggle with

04:12And the book should have just been called How to Hit a Curveball

04:15And that book would have sold

04:17Knowing what I know now, that would have made a thousand times the income that the product that I made would ended up making because it would have been more specific

04:24would have solved one problem

04:25The next step is you have to write the book for one person

04:29My book was for any baseball player ages, you know, four all the way up to 18

04:33And that is a problem when you're not specific about who this is for that it will struggle to sell

04:39If you're writing a weight loss book, it can't be for everyone

04:42For stay-at-home moms, dads working full-time, or parents with young kids, or college guys

04:47It can't be all of these markets

04:50You have to pick one market

04:52Again, my book should have been called How to Hit a Curveball for 8 to 12year-olds

04:55That immediately would have gotten the attention of the customer, which in this case was either the parent or the coach, and made them believe that this actually could solve their problem because it was written for them

05:06The next step is you need to sell it with one landing page

05:08I call it a sales page

05:10We actually have a process for this

05:12I believe I made a YouTube video about it, but we have tons of training about how to create a sales page

05:17It's the simple step-by-step process that follows the perfect sales script to take a stranger who does not know you or like you or trust you yet and gets them to know, like, trust you enough to give you their money

05:28That is a hard thing to do if you try to make it up on your own

05:32If you follow all of the processes that are out there when it comes to convincing people to buy and you make one page that is dedicated only to getting someone to buy this one product solves one problem for one person, you have a much higher likelihood of making that sale

05:45Number four is have one sales channel

05:47The other big thing, everyone messes this up and they create this product, they have a website and they try to go get traffic from SEO or now AI and YouTube, Tik Tok, Instagram, Facebook, paid ads on every different channel

06:02You're spreading yourself too thin these days

06:03You have to become a master of one platform in order to succeed

06:07So, if you want to try a couple to see which one you like creating content for the best, maybe it's Instagram or X or LinkedIn or YouTube or SEO or reaching out to affiliate partners, whichever one you gravitate towards the most

06:20Laser focus on that one

06:22Study that one channel as much as humanly possible

06:25Perfect it

06:27Put out a ton of content

06:27Learn from what works

06:29Tweak as you go

06:29And become a master at that one channel

06:31That is the only way to success

06:34We actually have hundreds, probably thousands at this point of seven and eight figure sellers, people making between a million and 10 million a year that they get all of their customers

06:44They make all of their money still even at that scale from just one channel

06:48So, you do not need to have all of these different channels going to make what your goals are probably a little bit lower than a million to 10 million a year

06:56You're most likely, if you're watching this, hoping to make an extra couple grand a month or maybe 10 grand a month

07:00You absolutely can do that with just one channel, whether it's YouTube or SEO or anywhere else

07:06The fifth one is you have to have a great title

07:08This one people mess up all the time and they try to come up with really cute titles or, you know, they try to put buzzwords into their titles and they just confuse people

07:17Your title should back up what the problem that you're solving is

07:19I'll show you how to do that in a minute when I demo this whole thing

07:23I'll actually make one of these titles live

07:24So, with that being said, let's jump over to the computer and I'll walk you through the step-by-step process for actually creating one of these an entire ebook business from scratch

07:33Okay, so let's go through the entire process

07:36The beauty now with AI is all of these things you can just tell AI to follow the rules I just gave you and it will do it

07:42So, I'm going to start I'm going to use this little custom GPT that I built that has a lot of this already baked in, but I'll walk you through what I've told it to do um so you can do it on your own

07:51So, I want to create an ebook about hitting a baseball better

07:59And let's let it go do its thing

08:02Okay

08:02So, you can see right off the bat, I've already told it to tell me to do these things, but it's going to help me narrow down my niche

08:09So, it's going to say, "Look, here's a bunch of the popular topics in the baseball hitting niche

08:12So, what do you want your book to actually be about?" So, I actually like this bat speed one

08:19I'm going to copy this and it's going to give me a whole bunch of other cool research that I programmed it to do

08:24Stuff that people are spending money on

08:26Uh subniches

08:26This is a good one

08:26So, actually I'll say um I want my ebook to be about increasing bat speed and it's uh mainly for I'll say youth baseball hitters 8 to 12

08:41The next thing this should do is take me through writing uh picking a good title

08:45So, it's going to recap, say, "Here's the big problem, and here's the big benefit that I'm going to solve." So, it's already laser focusing on one problem, one benefit

08:53Um, and it's going to give me these title ideas

08:58And so, you can get an idea for what a great title is just by looking at this list

09:02Um, one thing that I like in titles is using alliteration

09:04So, this bat speed blueprint

09:06So, the two B's that those are always like easier to say, easier to remember

09:10uh the youth hitter secret to faster swings, the seven speed 7day uh bat speed challenge, uh how to swing faster without swinging harder

09:20These are all great title/ headline formulas

09:23And what you notice is these things are you are incapable of not understanding what this book is about

09:32If I choose one of these titles, if I call this book the bat speed shortcut, which that's what I'm going to go with

09:38Oh, I like the title

09:38The bat speed shortcut

09:42If that's my title, it it is it's impossible to not know what this book is about

09:47It's about bat speed and it's about an easier way to get bat speed

09:51If you're a baseball player or coach or parent, that's something that you're probably thinking about and you like the idea of a shortcut

09:57Like that's the idea of a perfect title

09:59Naming this something, you know, cute or, you know, using some buzzword or, you know, acronym that people don't understand

10:08You got to remember like people don't know what you know

10:10You need to talk to them like you know a stranger uh who knows what you're talking about

10:14So the next thing is it's going to walk me through actually creating the perfect ebook

10:20And so these are what we teach people and all of the ebooks that I've written and sold in the past

10:24This is kind of the formula that we follow is an introduction where we kind of, you know, give people the big why when they open up that first page is just restating, you know, the big problem that we're going to solve, the goal, maybe telling your story, then explaining the core content

10:40This is just the steps that they're going to take that this is where my knowledge comes out

10:45These are the steps that I would walk a kid through in order um to get to those

10:49Now, obviously, AI made these up, so you would put yours in here

10:53Um, but for this exercise, I'm just going to let the AI make up what the content is

10:58Obviously, you don't want to sell, you know, just content that AI generated

11:00U, then we might go through some case studies, maybe give a bonus chapter that actually helps us when we go to script our website

11:09So, there's actually bonuses that they get, making it feel like they're getting even more

11:12And then I always end with if I have a second product, an upsell kind of final chapter that teases the next product that I want them to buy

11:22So, it's going to walk me through, you know, asking me what's my personal experience

11:27So, it wants to give wants to put my knowledge in this

11:31It's what I programmed this to do

11:31I'm just going to tell it to just go ahead and make up the content yourself for now, just so we can go ahead and get some content that we can write

11:41So, right now, AI is going to write the entire book for me

11:46I can now take this and put my spin on it

11:49Obviously that's what you would do where this is where a lot of people struggle is what do we do next? What's the next step? How do we take all of this text and turn it into a really beautiful PDF and this can be really difficult especially you know tools like Canva are not really ideal for doing this with dragging things around and so we created a tool um that is inside typeset soon to be inside Sam Cart as well

12:14We'll link to everything down below um so you can check it out

12:18But let me go ahead and copy this entire thing and I'll put it um into a Google doc so we can go ahead and start designing and I'll show you what the next steps are

12:28So here is my entire ebook and I'm going to copy and paste this in

12:33Okay, so for this exercise I just copied it all over into a Google doc

12:37I went up into uh file and then said download a Microsoft Word document

12:43This is one of the easiest ways for the tool that that we love and use and that we built um this tool called Typeset

12:50What it lets us do is import from these documents

12:52Um so over on Typeset, which you can go grab, it's super cheap

12:55You I'd literally just go under uh hit create and I go over to document/ebook

13:03It's going to build up the AI engine here where I can just tell it what I want and it'll write the book from scratch

13:08I could have skipped the AI, but I actually like chap GBT a little bit better right now

13:12But this upload file, I can go over here and I can go grab my ebook and just import it in

13:17And Typeset is going to bring all of that text in and it's going to start designing it for me

13:23You can see right off the bat, let me see if I can bring this up, make it look a little better

13:29So, right off the bat, it has already started to chunk out all of my pages for me and start to design them

13:33It's even brought in the emojis

13:36And so now within a couple minutes I can go add pictures and images and charts and all kinds of really cool stuff um to make this look really good

13:47So let me do kid baseball and I'll grab let's see I'll grab this one right here

13:53And so you can see I can just take a few minutes and add a couple pictures and graphs maybe a few charts and just move things around over here on the left hand side

14:02and my ebook is beautifully designed right here over on the right side with typeset

14:07What's super cool is I can change these themes

14:12So, I can go and say, you know, let's try um this theme

14:13So, it kind of made everything gray

14:16Maybe my brand colors are pink

14:18Maybe they're black and yellow and I like this font

14:20You literally can change click one button and the entire look and feel of your ebook matches your brand, your style, your logos, whatever it is that you want

14:30You can put page numbers on these

14:32Everything is super super simple and I now have a finished product that is ready to go

14:36Uh, in fact, this product was engineered so that it also makes money by selling my second product

14:43Uh, what I can do right here, cool thing with typet is you just use the forward slash

14:47It gives you all of these different kind of widgets or, you know, elements that you can add onto your page

14:54And one of them is this button right here

14:57So, I can say, you know, hey, go to trainbaseball.com/, you know, upgrade and it will go I can just say click here now and it will give me a little a cool little button right there

15:12I can just delete this line

15:12And now all of a sudden, you know, I have a clickable button inside of my PDF

15:16You can embed videos in here

15:19All kinds of really cool stuff you can add to your document

15:23So, my ebook is now designed for me almost on autopilot

15:26Now that I'm done, you just click on export

15:28You can export this right away uh just by going into PDF portrait mode just like it stands and click export

15:36It will start to download it

15:38I can switch this into images

15:40So I can turn these into social posts

15:42I can go landscape mode and make this a webinar slide or YouTube video

15:47You can literally take one asset instead of just having an ebook and having to start over from scratch to create everything else

15:52you can switch over to other types of assets and repurpose all that work you did to make that one ebook and come up with marketing material for social media ads, webinars, videos, all kinds of really cool stuff

16:03So, here is my finished ebook, a perfect PDF

16:06Looks great

16:09The content is fantastic

16:11Perfectly good in order to start selling

16:13But now, what we need is we need a website in order to sell this

16:18And we just need one single landing page that follows the simple process that will turn visitors into paying customers

16:24So if I go back to my custom GPT, it's already ready for me to go

16:27If this was you, you could just say, "Now write me a sales letter that follows, you know, some of the really simple processes out there are like problem agitate, solve sales letters

16:38There's a formula called the 12step sales letter

16:43I have a 22step VSSL format that I that I sometimes use

16:46There's a whole bunch of different ways

16:48In the end, they're all pretty much the same

16:49So, I'm just going to say yes, go ahead and write my sales letter

16:54And you can see right off the bat, it is giving me the exact copy that I'm going to paste onto my website and use this to start to create my website

17:05Uh, the beauty of this too is with Sam Cart, you can simply take all of this and you can go create your website

17:13I can go and do exactly how I created the ebook

17:16It's the same exact process except we use Sam Cart to do it for this

17:21So, if I go into Sam Cart, I'm going to hit create new landing page

17:26I'm going to say baseball uh bat speed ebook

17:30Going to go ahead and click on create page

17:32And we have the same type set technology that you can import a document or just paste all of your text in and then very easily make everything look really pretty

17:42And so what I'm going to do for this one is I'm going to actually use this digital products template that we have and just click on next

17:49And I'm not going to add any other um sections in here

17:52You can if you want, but my page right now using the template, this is exactly what we want our page to look like

17:59Same basic format

18:01So, I can just go in piece by piece and start right up at the top and just say, "Okay, here's my main headline

18:08Let me go and change this headline out

18:10Here's the pre headline

18:14Let me change the pre headline

18:14I can delete this top section cuz we don't need that

18:19Uh, let's Here's the sub headline

18:21Can change this sub headline here

18:25Can go and replace this image

18:25And let's go look for kid playing baseball and look for a really good photo of a kid hitting a baseball

18:35Might need to reposition this one a little bit

18:37And there we go

18:39I mean, you can see just the top section of this page already looks great, is engineered to convert and has the the content, the actual copy or text of this page is written by an expert

18:52I mean, chatbt knows the all the things that you the best copywriters in the world know, it knows

18:57And so now, instead of hiring a copywriter or studying copywriting uh and persuasion for years like most of us, you know, who got started um pre2020 had to do

19:08Um this thing is engineered to convert and is going to convert

19:14You just swap things in, you know, hit save on this page, set up your product, and you are good to go

19:22So, I won't bore you with watching me do every single step of this, but let me go ahead and speed this up

19:28And I'm just going to kind of copy and paste this stuff in, move things around, make it look good, and show you when it's done

19:39All right, I'm done editing this page

19:39I just clicked publish

19:41Now, let's go see the live page

19:43And there it is

19:43I now have a single one-page website where somebody goes, they can click on this button and buy this product right here

19:53Uh looks like that image did not show, but I'll show you that it's there

19:57Probably just have to hit publish again

19:59U there's picture of the actual ebook itself

20:01This page covers everything from what they get to, you know, what what objections they might have

20:06makes them picture that future world

20:08Outlines all the benefits of it

20:10Tells my backstory

20:12Leads with the big benefit

20:12All the things that you need to do in order to convince somebody to buy your digital product

20:18I'm now good to go

20:18Had AI write the actual page for me

20:21Had Sam Cart's AI designer design the actual page

20:26Click publish

20:26And now I have a one-page website where I can send all of my traffic

20:31The final step is that traffic step

20:34And this is where a lot of people, you know, they think they want to list their products on Etsy or Amazon cuz those platforms are going to give them traffic

20:42That's a great place to list your product, but in the end, you have to have a place that you can call home, a place that you own that you have full control over, which is this website right here that Sam car can create for you

20:56So, if you see, this is really the outline of a the perfect ebook business

21:02This little mind map right here can bring in five, six, seven figures per year

21:06It all stems from you need to pick one target customer

21:09You need to have a product that solves one problem

21:11You need to have one page, right? Uh if I could zoom correctly, one page that convinces them to buy that product and then pick one channel that you are going to dominate that's going to send all of your traffic to that page

21:27If that is Instagram, you just take the URL to this page and you put it in your Instagram bio and convince people to click it

21:37Same thing on X, LinkedIn, Facebook, and YouTube

21:39On YouTube, you should put the link in every single YouTube video description in your bio on YouTube

21:43Just make sure wherever you can add a link that you are sending people to this one page

21:50That is the name of the game

21:50And then people can get access to it after they visit this page and buy

21:54Sam Cart can send them a simple email where you upload the PDF and it just sends it to them

22:00You can create a secure members area with Sam Cart where you can have videos and all kinds of stuff in there and they can access it that way

22:06It really does not matter

22:08As long as people get access to this PDF that they bought, they are going to be happy campers

22:14So, that is how you create an ebook business in a matter of minutes

22:17A couple questions I want to answer that I know a lot of you usually are wondering about is how much traffic do I need to get to that page in order to make a sale

22:27If you're selling an ebook, I recommend a price somewhere between 7 and 27 bucks

22:31I usually go on the higher end, like $27

22:33That way, you're making a good amount of money every time somebody buys

22:37Priced in that range, you should expect about a 10% conversion, which means for every 10 visitors that you get, you make one sale

22:43Which means if you can get a 100 visitors a day, which is not all that hard, you can make $270 a day

22:49The other question is, how do you compare like listing your digital product on Amazon or Etsy versus having your own website and using a platform like Sam Cart to do it? In my opinion, you should always have your own website on a platform, whether it's Sam Cart or any other one

23:03And the main reasons are you don't have to pay all the fees

23:05You have infinite customization

23:07You own everything

23:09You don't have any control over how much money you make if you do list it on Amazon or Etsy

23:13Those are great other channels to also list your products, but you should have a home where all of your social media traffic, all of your paid media traffic, if you're running ads or doing SEO, you want a place for you to send all of that traffic

23:28If Etsy wants to send you free customers, great

23:30But if you want to take control over your business and have something that's reliable, that is going to live on that you have control over how much you grow it, you have to have a place that you call your own on your own website, on a platform that you're paying for and that you control

23:43The other one is, should you start an ebook or write one around a passion of yours or a trending topic? So, look, trending topics can be great

23:51They can make a ton of money really fast, but they eventually die

23:54I would rather have a sustainable business around something that I'm passionate about because your content is going to be better

24:00Your ebook is going to be better if you write it around something that you already know and love to do

24:05You're good at it

24:07If you just pick a trending topic like AI and you have no idea what you're doing when it comes to AI, your ebook is going to suck

24:13And you want customers to read and go through your products and love them because they will buy 50 times more of your stuff

24:20They will spend 50 times more money with you over the next couple years if they like what you actually sell them

24:26Create something around a topic you know nothing about

24:30Or you try to teach people how to start a business and you've never started a business or teach them how to raise kids and you've never had kids

24:35A thing like that just because it's trending

24:37It's not going to last long term

24:39You might get lucky and make a splash of money now, but it'll all be gone in the near future

24:46And go back to price again

24:46That range is about 7 to 27 bucks

24:48If you're just asking for me to pick a price for you, I'd say go with 27 bucks

24:53It conveys value

24:55It suggests to people that look, this is better than what you're going to find in the bookstore where you're going to pay 10, $15, $20 per book because you are an expert because you've kept this focused on one specific problem, which that in and of itself is more valuable to people

25:08So, if you like this video, let me know down in the comments below

25:12If you want access to the AI bots that I demoed on here to just make it easier, want to, you know, try out Sam Cart, we have an entire process like this really cool bundle that gives you a whole bunch of this stuff at a huge discount that you can check out right down below this video

25:28So again, if this helped you out, leave a comment down below, subscribe to the channel, and click like on this video so we can get it out to more folks

25:35and I'll see you in the next