00:00If you're not making money with AI yet, you're probably on the wrong path, and it has nothing to do with which tools you use or how technical you are
00:06It has everything to do with which of the two paths you pick
00:10Now, there are nine AI businesses that work right now, and they split into two different paths
00:15I only figured this out by building my own AI app, which now has thousands of paying users, and also growing the nearly 2 million followers across social media with zero employees
00:25Now, I've seen a freelancer doing $30,000 a month from seven clients
00:30I've seen a guy doing $4 million a year from a paid AI community, and I just met someone who built an app with AI and hit thousands of dollars in monthly revenue
00:34Recurring revenue
00:38All are completely [music] different but valid paths
00:43Path A is for people who never want to cold DM a stranger
00:47[music] Path B is for people who need income this week
00:49So, I'm going to break it all down
00:52I'm going to tell you which path [music] is which, and then I'm going to recommend which ones you can choose
00:56Okay, so let's get started
00:58These are the nine paths, but like I said in the beginning, there really are two paths you can choose: Path A and Path B
01:07Path A is for people who never want to do outbound sales
01:10You don't really want to reach out to people, have to sell to people cold
01:14Okay, so Path A is for building an audience, and Path B is for people who want to pick a niche and do cold outreach
01:23Outreach—this could be cold emails, cold calls, or cold DMs—and get paid this week
01:27So, if you're looking for a fast income opportunity instead of something that builds up over time, right, Path A realistically can take [music] one to three years
01:36Now, in the AI space, obviously, AI is very hot right now
01:41So, I've seen people explode in as short as three months
01:44My journey was similar; it took me about three months until I had my first viral hit
01:48[music] And from there, everything just kept compounding exponentially
01:51But this is a bit longer
01:54If you want cash [music] like this week or next week, Path B is the one you want to choose
01:59Neither one is better, in my opinion
02:01It just really depends on what your needs are and your
02:06Some people are just really comfortable meeting people cold, reaching out to people
02:09Other people kind of don't want that rejection from cold outreach; they'd rather have people come to them
02:12By the way, that's me
02:15I do not flourish in outbound sales
02:18I like it when people come to me, inbound marketing
02:22However, keep in mind that most people who actually hit $1 million end up doing both of these
02:28So, I'm really just talking about which path you're going to start with
02:32Realistically, you're going to layer in both of them
02:34Okay, so now let's start with number one
02:36You have heard me talk about this a lot, but path number one is becoming an AI content creator, and it's honestly..
02:40Really simple
02:45Like all you have to do is watch tutorials on YouTube
02:49Generally, you don't want to watch tutorials on other social media platforms because short-form tutorials are just too short to convey useful information
02:56I view all my shorts as traffic to my long-form tutorials on YouTube and in my newsletter
03:01So, all you're going to do is, let's say, you pick a topic like Claude, which is super hot
03:04Go to YouTube, search for this topic, and then follow along with these tutorials
03:08That's day one
03:12And then, day two, you're going to share what you learned
03:15Okay? And this is the cycle
03:18That's it
03:20For example, you learned how to use Claude on your phone using Dispatch if you're on Co:here, or remote control if you're using
03:22Cloud code
03:23You learn that
03:25The next day, you're going to share it on social media, and this loop continues and continues until you grow your audience, your followers, right? So, you just keep doing this until you grow your audience and followers
03:37The point is, once you have—honestly, even like 10,000 followers—it sounds like a lot, but it's really not a lot
03:46Even at 10,000 followers, you'll start to get sponsorships and collaboration inquiries inbound
03:54Now, it may take you, as I mentioned, even 6 to 12 months, for some people 1 to 2 years, to hit 10,000 followers
04:03Generally, the AI space is so hot right now that if you just copy other people's viral content, you should be able to hit this in three to six months
04:12And By the way, the shortcut to do this is literally to go to Instagram or TikTok, search the hashtag Claude, spend 10 minutes watching the viral videos that appear, and then you're going to copy them word for word, especially the first 10 seconds
04:27Guys, I cannot tell you how many people copy my own videos— they copy my prompts, they don't give me any credit, and they go viral
04:35And I don't care, like, it's totally fine
04:37Copy my videos, copy other people's videos
04:40But the most important thing is to copy them exactly, especially the first 10 seconds
04:44People feel really weird about copying, which is good because that means you have a moral compass
04:49However, almost every single AI creator I've seen explode, they just did this
04:54Like, this is literally the formula
04:55You don't even need ChatGPT
04:57Just open TikTok, open Instagram, search for the topic you're learning
05:01It could be Claude, it could be Hey Jen, it could be digital twins—whatever the topic is, just copy the existing viral videos that have at least 1 million views
05:10Copy the exact title, right? The hook, what they're saying, the script
05:16Beyond the first 10 seconds, you can say whatever you want, but limit your video to 45 seconds max
05:23And by the way, this framework applies to text and image carousels as well
05:28It doesn't just have to be video
05:30But the general playbook for people just starting out is to copy what already works
05:34Over time, you will develop your own taste and Voice, and like what you like to post about, and you'll be copying a lot less
05:41But for everyone who's just starting, I highly, highly recommend this
05:44Okay, so that's number one, creating content
05:47And like I said, the monetization path for this is that you're going to have sponsors reach out wanting to do collaborations
05:54The reason for that is there's obviously a ton of money going into AI right now, and so you have all of these startups, these companies flushed with hundreds of millions of dollars in funding, and they're looking to just buy creators, sponsor their videos
06:08And so it's really, really easy to burn money, actually, as an AI content creator
06:12In fact, if you've been in the social media space for a while, you'll notice
06:16That most creators who are in it for more than three-plus years, they all switch to AI
06:22[laughter] Um, because I see some big creators and I'm like, how did they get that big? I'm like, oh well, they started, you know, 5 to 10 years ago, and they're just pivoting to talk about AI topics because that's what's doing really well right now
06:35It's really easy to get started with content, very easy to get sponsorships as well
06:38Once you hit that minimum threshold of at least 10,000 followers across platforms, you'll easily start getting sponsorship and collaboration deals
06:46AI business number two is repurposing as a service
06:48So, it's actually related to number one
06:52If you do number one first, and then offer number two, you'll be in a Even stronger position
06:58So, let me type it here
07:00The first step is just explaining what repurposing is
07:02So, let me explain it in terms of my experience as a content creator
07:07When I first started, I just did one LinkedIn post a day
07:09That was it
07:11Eventually, I gained the bandwidth to do a couple of TikTok posts per day
07:16But these are just two platforms
07:20What about Instagram? What about Facebook? What about Twitter? What about Substack? I'm probably missing some
07:24What about Pinterest? Etc., etc
07:25The pitch here is you DM a creator and say, "I want to help you grow
07:32You don't have to do anything
07:34I'm just going to help you grow on these platforms, and you don't have to do anything extra
07:39I'm just going to take your existing..." For example, let's say somebody makes long-form YouTube tutorials
07:45You can take that, cut it up into Shorts, and then grow it on TikTok, Instagram, and let's just say Threads to include that platform as well
07:49So, these three platforms
07:54The reason this works is because content creators are not system builders
07:58Like, they're not AI people for the most part
08:01Only a very tiny portion of content creators actually know anything about AI, building systems, automation, or anything like that, right? You have this entire other universe of creators who just don't know how to do any of that, but they all want to grow
08:15So, if your pitch to a creator is like, I'm going to help you grow hands-free on autopilot, you don't have to do… Anything, and I'm going to completely manage it across multiple platforms is a winning pitch
08:27People make the mistake of pitching creators with individual tasks
08:32Like, I am just going to do video editing
08:34It's like, that's nice, but it's not high leverage
08:36People always want the outcome, and the outcome you're delivering here is just straight-up followers without zero additional effort
08:40That is the pitch
08:44That's why it's compelling and the correct way to approach it
08:48You don't want to pitch like individual tasks, such as, "Oh, I'm just going to do editing for you," or "I'm just going to set up your ManyChat automation," or "help you set up your website." This one's just a one-time thing
08:55This one is a task
09:02The closer you can get to promising and actually delivering on the outcomes that creators want, just followers, the more valuable your pitch
09:10Nobody else is offering that
09:12And number three, you have a unique advantage if you already know about AI building systems and AI automation
09:18Most creators are not into AI; they don’t know that you can just take one type of content and repurpose it with AI into another type of content, and then post it automatically on social media
09:30You can be the one to set up those systems and then charge a monthly retainer just to keep an eye on it and make sure it’s up to date
09:36So, that’s number two
09:37And by the way, right now, we're talking about Path A
09:39Path A consists of things that take a little longer to build
09:44It's not necessarily about the fastest cash, but 6, 7, 8, 9 will all be path B of things you can sell right now
09:53The reason I'm starting with these is because they're all incredibly valuable
09:56If you've heard my content, building a personal brand or just getting good at creating content, whether for yourself or for other people, is such a hugely valuable foundational skill
10:05So, I almost always start my recommendations with this bias because it's worked so well for me
10:13I misunderstood so much of it because I was technical and had a Silicon Valley bias when I started creating content
10:19I really didn't understand how exponential or high leverage it could be
10:23So, number three is faceless
10:26Now, there are a lot..
10:29There is a misunderstanding around how faceless channels actually make money
10:32So, I'm going to start by dispelling a lot of that confusion
10:36For faceless channels, there are generally two monetization paths
10:40One makes a lot more money than the other
10:42So, one is getting paid from the platform, usually based on the number of views you get and the demographics of your audience
10:51If it's an older demographic, it's typically worth more to the platform, and then you multiply it by views and how long people are watching
10:59This is called platform rewards
11:01The second way to make money through faceless channels is to use AI to replicate viral formats that are faceless and then drive people to some kind of offer
11:11So, for example, this could be a..
11:13This could be a digital product like an info product
11:17It could be just something in your Linktree
11:18It could even be coaching or something like that
11:20So, mobile or digital, so both paths can work
11:25However, most of the content you're probably watching is actually talking about this path: platform rewards
11:30This can make money
11:33For example, if you've heard about YouTube channels like ASMR or bedtime music or interesting edutainment-style faceless documentaries, they can make thousands and thousands of dollars per month
11:47It’s absolutely possible to make $50,000 per month with platform rewards
11:51However, there’s really only one platform where that’s possible, and that’s YouTube, and it’s not… Shorts
11:55It has to be long-form videos
11:57You just don't get paid that much for YouTube Shorts, for Instagram Reels, for content on Facebook or even TikTok
12:04So, if you're seeing a lot of content about making faceless videos, just keep in mind it needs to be YouTube
12:10It has to be long-form
12:12And honestly, like 100% of the truly successful channels I see monetizing are not automated
12:18So this is a common misconception
12:21Just because something is AI does not mean that it is automated
12:26There's a lot of misconceptions about faceless platforms, so I'm just trying to clear those up
12:31Faceless platform rewards and how to make money from them
12:34Then I'll dive into the next one
12:37So if you want to pursue this path, YouTube long form, do not automate it
12:39You can still use AI, though
12:42You can use AI to generate images, create video clips, help you with editing, brainstorm titles, do competitive research, create thumbnails, and write SEO-optimized descriptions
12:52You can use AI at almost every step of the process, but do not automate it
12:58This is a very common beginner mistake
13:00Oh, I'm just going to put a prompt here and let it run, hoping it works
13:04It’s just never like that
13:06So, the most successful channels in the faceless space that are truly making at least $10,000 to $20,000 a month follow this formula
13:12They copied other channels and did research on the niches where you have YouTube channels with a relatively..
13:20Like low number of subscribers, high number of views, faceless, and then they just copy that format
13:24Like, that's it
13:28You'll notice a recurring trend in content creation, which is that people are not really that original to begin with
13:32We just copy other people
13:34But over time, you develop your own taste, your own preferences, and your unique brand
13:39That's why I personally don't mind encouraging people to copy in the beginning because, eventually, as long as you stay in the content creation game, you will figure out all the other stuff
13:49I want to dispel that myth because I do believe faceless content is really powerful, but there's a lot of misleading claims around income
13:57This makes way more money than over here, so it's… It's really hard to get millions of views on YouTube consistently because to generate this on a monthly basis, you need a lot of views every single month
14:12Whereas, when you use faceless formats to drive traffic to your offer, the offers could even be your product, right? For example, I have seen viral TikTok videos
14:21This is another advantage of this approach
14:24You can use short-form platforms, which have the most explosive growth
14:30Whereas, if you were optimizing for platform rewards, even from a viral TikTok, you would not make that much money
14:36Because I own a faceless channel that's gotten millions and millions of views, and I can tell you, the money from TikTok is near zero
14:41It's crazy
14:46But the..
14:52The beautiful thing is you can use the short-form algorithm platforms, TikTok, Reels, YouTube Shorts, go viral, and then drive people to an offer that's not based on views and demographics and things like that
14:57Just as an example, I have seen one mobile app that basically posted slideshows containing tips on how to go viral on TikTok
15:03It drove traffic back to the offer, which is a mobile app, and it generated thousands and thousands of dollars in monthly recurring revenue from these TikTok slideshows, which can be 100% automated with AI
15:16The cool application of AI here is that you can replicate viral formats that maybe initially had a person, but now you can replicate them with AI and make them look really good, too
15:27Make them look really high quality as well
15:29Well, then post it on the short-form platforms
15:31Leverage their high-growth, explosive algorithms, and then drive traffic to a paid offer that's outside of platform rewards
15:37That is my spiel on faceless content
15:41So, I think faceless gets a bad reputation because people only think about just weird AI videos, but actually, people are making a lot of money through faceless content
15:49It just may not be where you think or what you think
15:53Okay, so that's faceless
15:58To recap the three we've talked about, they all are path A, meaning it takes a little bit of time to snowball and grow
16:03Realistically, set aside 1 to 3 years
16:06This is path A, but they are all really powerful as well
16:08Number four here is education
16:11Actually, I'm going to say specifically..
16:14Education communities
16:16So, number four is education communities
16:18This also takes a long time to build up
16:21You will notice that the most successful communities are started by founders who did step number one
16:25So, they built a massive brand and following first, and then they launched a paid community and drove their audience into it
16:32This takes time
16:35A common mistake I see is people launching a community and just assuming people will actually want to join
16:38Um, that's strange
16:41[laughter] Nobody knows who you are
16:44You have no credibility, so why would random internet strangers join your community? Okay, so let's talk about that
16:50Yeah, there are lots of AI communities in the space
16:51A lot of the ones that I'm in
16:55...are making at least $50,000 per month
16:59I think the winner of the school was making $300,000 per month from a paid AI community
17:03So I'll just give you some samples or categories
17:05Learning AI is just one category
17:08AI automation is another category
17:11Making money with AI—like how do you actually pitch and sell your services? What should your services be? Creative use cases, like really cool videos
17:21How to use AI image and creative tools in a really advanced way, not a beginner or noob way
17:28Code Vibe is another up-and-coming area
17:30So there are a couple of school communities popping up here
17:34There's a lot here in this one, and there are also communities targeting different demographics
17:38For example, I have a school community
17:40It's free, but it's specifically for women in AI
17:45That's one example demographic
17:48I'm also seeing school communities pop up targeting, for example, Gen X, right? So that would be another demographic that you can target
17:54And the reason why communities are really powerful as a revenue model is because they're recurring, right? So, traditionally in the info product space, you might sell a course, have a cohort, or run workshops
18:07And the cool part about a community is it has all of that, but it also has people
18:12And what I've learned is that people are actually premium — like, people are willing to pay a lot of money to be in a space with other talented, amazing people
18:24That's why even for My free community
18:27I have qualifying questions before you can join because I don't want low-quality people
18:32I want high-quality people because that is what makes a community special and valuable
18:38So, in the traditional info products world, you might sell a course, cohort, or workshop one time
18:41The cool thing about a community is it's a recurring monthly fee
18:45That's why, when I mentioned earlier, like the types of communities in AI, pretty much all of the ones I'm actually active in make at least $50,000 per month with a very, very tiny team
18:56So, what is the offer here that's so special? The community itself comes with a course
19:03So, if you join any of the AI communities, they'll have a classroom laid out—start here, learn this
19:07So, it comes with this course
19:11It kind of comes with a cohort because you're learning alongside new people all the time
19:15And then you have weekly workshops, meetings, builds, Q&A sessions
19:20So, that's all included in the community
19:22It also includes access to amazing, talented people so that you feel part of something bigger than yourself and are inspired by others who are winning in the community
19:32The community offer as a whole includes all four of these: you get courses, you get to learn alongside people who are at the same level, your cohort
19:39You get weekly workshops in my school community
19:41We have four to five events per week that are free for members
19:46That's incredibly valuable
19:48And then you… Get to be surrounded by people who are actually winning
19:51So, my favorite posts in any community are the wins
19:57And this is how you actually distinguish your community from all of the others out there
20:02It's very easy, actually, to copy other people's content
20:04You could just join a community, copy all their courses, and in fact, people do that all the time
20:11That's one of the downsides in general of info products
20:15But what you can't replicate easily are the people, number one, and the wins that they have
20:21For example, somebody sharing that they just closed a $10,000 contract; somebody sharing that they just hit a revenue milestone for their app; someone sharing that they just signed on three speaking gigs worth $15,000
20:34Like those are the things that are really hard to replicate but make your community super, super valuable in the long term
20:41Okay, but how do you actually build the community? Well, if you study all the communities I'm in that make $50K plus per month, the funnel is really, really simple
20:50It's actually all about content
20:52So, basically, they create content
20:55The primary platforms are YouTube, for long-form videos, and Instagram because of its DM automations
21:03So, Instagram and Facebook, because of their ManyChat automations, make it exceptionally easy to drive people to a specific offer
21:07So, their top-of-funnel content is YouTube videos, Instagram videos, and then they just drive people to the school community
21:11For example, here's a..
21:15Really complicated AI automation
21:18You can build this yourself or you could just join this school community for whatever $70 per month and just download the template
21:27A lot of people who value their time will just join the school community
21:30It comes with a lot of other perks as well, like I talked about, such as the whole classroom, people who are winning, discounts, etc
21:35This is the entire funnel
21:38It's not more complicated than this, but you can absolutely scale this to $50,000 per month with honestly no team
21:45You might want to hire a couple of people for your sanity, but it's definitely possible to scale this
21:49Okay, now we'll talk about Path B
21:51So everything we talked about in Path A, one, two, three, four, it absolutely..
21:57Works, but it can take 1 to 3 years to compound and really figure it out
22:00So, what if you need income like right now or yesterday? That's where people tend to object to building an audience and would prefer a business idea that leads to cash faster
22:11So, the next four businesses can put money in your bank account within the next, let's say, 72 hours, because I don't want to overpromise
22:20Okay, so number five is building [clears throat] a personal AI assistant for busy founders
22:24Okay, we're going to call this an assistant
22:27So, just imagine a busy founder
22:30Actually, this is me right now
22:34I had so many bugs in Blueoat this morning
22:36Like, it was insane
22:39So, just imagine a really busy, stressed-out founder
22:40Maybe it's a solo..
22:42The founder, maybe they have a tiny team
22:43They're honestly just drowning in work every single day
22:48Most founders, again, are non-technical and just like content creators; they are not actively building systems or automations
22:58The opportunity here is to build an AI assistant for them that actually saves about 10 to 15 hours of work every single week
23:06For example, building an AI assistant that scans their email every morning and surfaces the most urgent messages, that looks through their CRM data, follows up with leads that are stale or at risk—that's a huge one
23:19It's also about building internal dashboards so the founder knows what is even going on in their company
23:25Like sales dashboards, support dashboards, social media dashboards for analytics
23:29All of these things are incredibly valuable to a busy founder
23:34But a typical busy founder is non-technical
23:36They don't know how to build systems
23:37They don't know how to build automations
23:39And they've heard about this AI thing, but they don't really know where to start
23:44Because if you just Google search or ask ChatGPT, you get about a billion different things, and they're all geared towards different types of people, right? So if I am just a busy founder, I need help with sales, I need help with support, I need help with marketing—usually social media marketing—and I need help with admin
24:03Another area here could be like..
24:04Recruiting, HR, so building automations to help find really good candidates and also filter through applications
24:09But these are the stereotypical areas that every founder needs help with, right? We're talking about recruiting, admin/productivity, sales, CRM, support, marketing like social media marketing, etc
24:22So, you have a defined archetype, and they have a defined set of problems
24:28The offer here is to build an AI assistant
24:30You could call it their second brain or something
24:36But the distinction, though, is that this AI assistant should actually do stuff, not just tell you to do stuff
24:40So, it should be able to write emails, it should be able to proactively reach out to leads that have gone stale or are at risk
24:47in your pipeline
24:55It should be able to actually do things, not just tell the founder, "Here's everything you're missing out on." Is that stressful? So the offer here is to build an AI assistant to help with, you know, it doesn't even have to do all of these tasks
25:03I would personally start with probably admin, cleaning up email, and also CRM
25:08And by the way, there are AI tools you can install to do this, right? The offer is setting it up and then maintaining it monthly or continuing to build on top of it
25:18And if you ask, "Where do you get your first five customers?" It's really, really easy
25:22I would just cold DM people on Instagram and LinkedIn
25:27Pretty much only those two platforms
25:30Instagram is the new LinkedIn
25:32LinkedIn is like..
25:33It’s kind of irrelevant now
25:34All of the people who have LinkedIn profiles hang out on Instagram
25:39They don't really hang out on LinkedIn unless you're actively searching for a job, unless you're recruiting, or unless you're selling something or building a personal brand
25:47Those are the archetypes of people hanging out here
25:49All of these people also hang out on Instagram all the time
25:53Okay, so all you have to do is DM busy founders on Instagram and LinkedIn
25:58Well, you might say, "How do I find busy founders?" Well, obviously, you can make content, right? However, we talked about, like, you want cash now
26:05So, I wouldn't recommend this
26:08What I would recommend is go find the people who are making content
26:10Let’s say..
26:13Someone's making a video about productivity AI tools
26:15Go find the people who commented on that video, right? You guys have seen my Instagram Reels where it's like, "Hey, there's just this amazing thing
26:26Comment this to get the playbook." Okay? So, go to those people who commented to get this amazing thing because clearly they want the amazing thing
26:32However, most people who comment on that stuff don't take action anyway on the thing you're giving them, just because they don't have the time
26:40Like, I can send someone a 30-minute tutorial, but at the end of the day, I'm counting on that person to actually go through the 30-minute tutorial
26:48Whereas, if you've never run a business before, this may come as a..
26:52Shock, but if you've run a business, busy founders like to throw money at problems
26:56Like, I would much rather have someone DM me, "Hey, I'm going to do everything for you
27:00Just pay me this." I'll be like, okay, because I don't want to sit around for 30 minutes to set it up and probably troubleshoot it, and it's going to take like 3 hours, right? I'm drowning in work
27:12Like, this is the busy founder drowning in work, pulled in every direction
27:16Total FOMO because they hear about this AI thing, don't know what to do with it
27:20You need to just do it for them
27:21Like, they shouldn't even care about what tools you install
27:26So, for example, for email fixer, it's a really awesome tool specifically for email
27:30You don't have to set up all this weird..
27:35Stuff
27:39Just installing that and maintaining it, then rolling it out for the rest of the team is a huge productivity unlock that they normally would have to do themselves, and they don't want to do it themselves
27:44So when you're pitching to founders, honestly, any executive, this is the main thing to keep in mind
27:49You need to just do it for them and charge more because it's fine
27:55People don't want to have to do stuff themselves
27:57And I'm saying that as someone who gets DMs every single day
28:01I'm like, okay, that's nice, but I still have to do all the work, so it's not that valuable to me
28:05So yeah, I mean, that's pretty much the pitch
28:07Like, I will build you an AI assistant that is going to save you 15 plus hours
28:11Hours per week
28:14Like that's the pitch
28:17And I would just start with a small subset of things that you're confident you can automate or streamline
28:20As I mentioned before, email is a really good one to start with, as well as anything related to social media marketing
28:25For example, you could build a nice little dashboard where you can see everyone's posts and how well they're performing—little things like that
28:32You'd be surprised how little visibility founders have into what's actually going on
28:36If you ask me right now which of my posts have done well in the past week, I couldn't tell you
28:41I just don't even look
28:42I have so much other stuff I'm trying to do, build, and fix that I don't even know
28:47So, multiply that for your..
28:49A typical founder who is non-technical, does not build systems, does not build automations, and does not have time to learn any of this stuff
28:57Okay, so number six is Claude
29:03Specifically, Claude training for businesses
29:05Okay, Claude is basically the hottest AI tool to learn right now, and there are tutorials on it on YouTube, but there aren't as many as you might think
29:15I have some co-work tutorials, but there are probably fewer than a hundred co-work tutorials in total on YouTube because it's fairly new, and there are all these different use cases that aren't addressed in the tutorials
29:28For example, how do we use Claude Co-Work as a team? Like most people making Claude tutorials are literally like..
29:32Solopreneur
29:36So I don't even know what I would do to use it as a team
29:40It's just not something I do
29:44Um, and then, well, how do I use cloud if I'm at a mid or large-sized company? I am personally using cloud just as a solo person
29:48So I don't really think about it in terms of team rollouts or the challenges and caveats of rolling it out at a mid to large company
29:56However, everybody wants to learn cloud
30:00Literally everybody, whether it's SMB, midsize, large, solopreneur, everybody just wants to learn Claude
30:05So there's a ton of opportunity
30:07So here's the offer: it's Claude training for businesses, specifically business teams
30:14And again, you can have different variations of this
30:17You could do a Claude co-working session
30:18Training
30:19You could do a cloud code training for teams
30:20You could do a CLA training specifically for marketing teams
30:24You could do a cloud training specifically for busy founders
30:29Cloud training for finance people, CFOs, accountants
30:32You can pitch this in many different ways, but all I'm saying is there's a massive opportunity and honestly not enough supply of Claude training, especially when you think about it in the context of all the mid to large companies and teams that are trying to figure out how to use this
30:47So the pitch is literally: I'm going to train your team how to use Claude in one day, and you're going to save five hours per week per person
30:56Let's say you charge whatever, 10 to 40K for that
31:04People ask me all the..
31:11Like, how much should you charge? And my answer for services, training, consulting is always the highest number you can say out loud without laughing, because it's really more of a personal security thing than it usually is a budget thing
31:19We're talking about companies, guys
31:20Companies have money
31:22They don't know what to spend it on
31:24They spend it on a lot of wasteful things
31:26So I think AI training and upskilling your people is actually a very good use of funds for a business
31:33And so I'm a big proponent, actually, in charging businesses, even though I keep all my AI education free for consumers, right? Because that's who's mostly digesting my content
31:41So, how do we find our first five customers? So let's say..
31:45You watch Sabrina's Cloud tutorials, and now you're a Claude Co-work Pro
31:49I just posted a video today or yesterday
31:52It's my Claude Co-work Master Class from last week, with five insane use cases
31:56If you just go through that one video, you can absolutely start charging businesses thousands of dollars
32:02I've gotten comments on that video saying, "I cannot believe this is free
32:06This is more than I've learned from paying thousands of dollars for other courses." All of the content and education already exist out there
32:14It's just a matter of packaging it for a particular type of business or a team
32:20In that video, I don't really talk about how you would roll this out and collaborate
32:24Within Claude in a team setting, so there's a lot of value in adding that perspective in
32:28But in terms of how to get your first, let's say, five customers, and remember, we're going for as fast as possible
32:36Obviously, you can make content, and I'm a big proponent of that, but it's a little bit slower
32:40So here, I would say number one, the same thing we talked about before: cold DMs, focusing only on LinkedIn and Instagram
32:47Same principle as before—find a viral Claude video, look at who's commenting, and DM those people
32:54Just be like, "Hey, I saw you were interested in setting up Claude and Remotion to make unlimited videos." I actually teach teams how to do that
33:02Would your team be interested in that? Actually, From my Remotion tutorials, I get lots of requests that are like, "Can you just set this up for me?" Going back to what we previously talked about, busy founders want you to just do it for them
33:15It's one of my challenges with my own education, and it's like I can show you everything, but at the end of the day, someone has to do it
33:20So cloud training is great because you can actually sit down virtually with a whole team and make sure everyone is hands-on, doing stuff and learning this material
33:30Just like before, cold DM people on LinkedIn and Instagram, look for people who are already trying to learn this stuff
33:36They're commenting on reels, trying to get the playbooks, trying to get the guides
33:40I guarantee you some..
33:43A percentage of them just want you to do it for them or hold their hand through it, and they're absolutely willing to pay
33:47The second way to get customers is to be a guest on a large podcast or YouTube channel that does AI training
33:55For example, if you check my YouTube channel, I've recently had guests walk through their ChatGPT setup, their Microsoft Copilot setup
34:00And from that collaboration, you not only build your own content and personal brand, but you can get leads directly from the content because everybody knows I don't do consulting, coaching, training, or any of that
34:13So, I'm just going to refer you to the person who's in the video showcasing their expertise
34:18To do this, though, what you should do is..
34:20You DM YouTubers who are covering Claude and tell them, "I made a really unique Claude workflow
34:26It does this
34:31Would you like me to show it to your audience for free?" YouTubers love this because it's like extra content for free, with no additional work
34:36I just have to show up, ask some questions, right? And then you benefit from this because viewers watching your video might think, "Oh, wow
34:41That looks super cool
34:46I want this guy to roll it out in my team or train my team on exactly how to do this." Okay, so that's another idea
34:50Honestly, just cold DMs work
34:53And let me caveat this: don't DM five people per day
34:56DM around 200 people per day
34:59So, just a quick note on volume — when I say DM people, I mean sitting there for four hours sending messages
35:07Don't just DM people for 10 minutes and then wonder why no one responded
35:10More than 200 might be flagged as spam on these platforms
35:14So, I would safely keep it to like 200
35:16But for sure, after about one week of doing this, you're going to get clients
35:21It's impossible not to
35:23There's so much demand for Claude, a lack of supply in terms of high-quality training
35:27And then the people who do have high-quality training often don't have a personal brand
35:31It's not like their funnel is full of volume and overflowing either
35:36Just tons and tons of opportunity for Claude training, specifically for businesses, specifically for teams
35:42That's how I would pitch it
35:43So, now we're going through the list of how to get paid as fast as possible
35:45Number six
35:47It was cloud training for businesses
35:49And number seven is kind of in a similar vein, but it's consulting
35:53And you know, there is overlap between Claude training and consulting
35:57But the reason I single out cloud training is because I'm personally seeing a spike in demand for that specific thing, that specific tool
36:06Teaching a business that has multiple people, a team
36:08That is a very specific offer
36:10When it comes to AI consulting, like traditionally, this could be things like strategy
36:14So, you would normally start with an audit, right, to identify gaps and processes in a business where AI could be deployed to help streamline, automate things or save hours and hours per week
36:27It could be tool selection, like what's our..
36:29An actual implementation roadmap for automating processes with AI or rolling out solutions
36:34It could also involve training, but it doesn't have to be Claude training
36:38In many mid to large companies, for example, they're stuck with Co-Pilot no matter what; like, they just cannot use Claude, they cannot use ChatGPT, etc
36:45So it could be a different type of AI training
36:48It could be Co-Pilot training, etc., etc
36:50I will caveat this by saying AI consulting is hard to get into if you've never done it and have no work experience
36:58That means you don't really know how to reach out to people, you don't know how to set expectations, and you don't know how to set up a successful engagement
37:06It can be really stressful to start with, but it also teaches you
37:12Those amazing skills
37:14So, everything I just said—how to set expectations properly, how to reach out to people, how to sell them, how to set up engagements so they're successful—those are all really incredible skills you learn through AI consulting
37:23And it's also one of the fastest paths to cash
37:28So, once you learn how to do it, you always feel like you can do it again
37:33If you were in a cash crunch this month, you can be like, "Okay, let me just grab another consulting client or two because I know that this month is going to be a cash crunch." So, what is the offer? Honestly, it can be any combination of these, but usually as a consultant, you'll start with this first step because until you have a clear picture of what a company Most people fail at AI because they pick the wrong path
37:40Are you building a marathon brand, or do you need cash this week? As the founder of Blotato, I share the exact framework I used to grow to nearly 2 million social media followers and build a profitable AI app with zero employees
37:48I break down the tools they use, how their processes work, and how the teams collaborate
37:56It's really hard to recommend some of these other things
38:00So, a lot of consultants will start with what's called an audit, just to understand where your business is at, especially in terms of AI adoption and AI fluency
38:08News flash: most people are at about level one out of five
38:13So, if you're watching this TikTok or YouTube, you are in a very tiny, tiny bubble in the world of people watching AI content on a Friday afternoon
38:21Most normal people would think that's really weird
38:22So, just so you're not surprised, on a scale of 1 to 5 in AI fluency and maturity, most businesses are at a level one
38:30We're talking like they installed ChatGPT a few..
38:35Months ago, they like typed in some prompts, not even very good prompts
38:38People are always surprised by that
38:40But that's why there's so much opportunity in AI education, training, and consulting right now because the gap is actually huge
38:48And there's a lot of high-quality educational content out there, but it's not reaching the mainstream
38:53If you watch co-working tutorials, there may be one or two co-working tutorials that have crossed 1 million views on YouTube
39:01Just keep in mind, you're in a tiny bubble
39:02If you're watching this right now, most businesses you interact with are going to be at level one out of five, which is why you really want to start here and understand that before recommending tools or… Building out roadmaps or even structuring your training
39:17So, the pitch is really simple: "Hey, I'm an AI expert
39:19I help people save 20 hours per week and gain more revenue through the adoption of AI tools
39:24Let me audit your business, and I'll show you where AI will save you time and money." Typically, for an audit, some people do it for free when you're just starting out
39:30I think that's okay
39:35But generally, the cost for an audit ranges from as low as $500 to as high as $15,000
39:40It really depends on the complexity of the business and whose attention you have
39:45When you're dealing with businesses that are actually generating money, this is not considered a lot of money
39:52Businesses often waste money on so many things, which is why I'm actually fine
39:56Charging businesses with money because I would rather businesses invest in upskilling their employees than wasteful other spending
40:02So, how do you get clients, though? Surprise
40:06It's not different
40:11If you're noticing a recurring theme here of cold DMs to people on LinkedIn and Instagram, it's because it works
40:16Even for my own app, which is a product, because you can set up many chat automations on Instagram and LinkedIn still has decision-makers and stuff, this works
40:27You just need to write a cold DM that's not total AI slop
40:32Like, the bar is surprisingly low
40:36I personally respond to cold DMs on LinkedIn and Instagram
40:38In fact, that's how I hired one of my video
40:40Editors
40:42He just cold DMs me with a work sample, and I was like, "Oh, this is awesome
40:44You're hired." Like that, it was a very fast decision
40:50If you're afraid of rejection, I get that
40:53But this is virtual
40:56Usually, the worst that happens is people don't respond to you, which is really not that big of a deal
40:59Why most people fail at cold DMs is because they just don't do enough volume
41:03I see this all the time
41:05I'm like, "Hey, well, how many people did you reach out to today?" And they're like, "10." And I'm like, "Why? Set aside like four hours and just sit there and DM people." And I promise, within one week, you will have people willing to pay you for help
41:19I know this because people DM me asking for consulting every single day
41:23And I'm..
41:25Like, "No, I don't do that." But there are a lot of other people who do
41:26Go and reach out to them
41:28Part of what's in your favor here is that AI is such a hyped, hot space, and everybody's heard about it
41:34Every business owner doesn't want to fall behind, and that's part of your pitch
41:38I'll audit your business, show you where to save time and money, make sure you don't fall behind, and ensure you're adopting cutting-edge AI so you can beat your competitors
41:45It's actually the same time-old business pitch
41:49Every sales pitch follows this formula; we're just now adding the word 'AI' at the end of it
41:53So, don't underestimate this
41:57I know I've said this again and again, but that's because I know for a fact this works
42:01I've I literally hired someone through exactly this
42:03So, if you don't want to make content because it takes time to build up, right? Path A: 1 to 3 years to build up
42:12This is Path B: getting sales this week
42:15This works
42:17Number eight is an AI automation agency
42:24A-A-A
42:31This is a fun one to talk about, and I will also dispel a lot of the monetization myths around this one because people are really struggling with it and wondering, "Should they be struggling this much? Is it supposed to be this hard?" So, let's just talk through the basics
42:38Like, what is an AI automation agency? Well, it's basically saying, "Hey, you have a bunch of disparate tools in your business
42:47I'm going to help you connect them all," and..
42:51Streamline your processes
42:54The same old business saves you time and makes money— that is the only thing anyone actually cares about in a business context
42:58So, an AI automation agency says, "I'm going to look at your business
43:02The things that are manual, the tasks that are taking up your team's time and should be streamlined or automated with the help of combining AI plus automation." These are two different things, by the way, guys
43:15Like before AI automation agencies, there were also just automation agencies, such as low-code or no-code automation services, where you'd connect tools like N8N, Make.com, and Zapier or write custom scripts to automate tasks
43:26They just wouldn't have any AI API calls, like chat GPT from five years ago
43:31Ago, but yeah, AI—this just came from automation and then you stick AI on top
43:35So, what does that mean in practice? Let's say this is your automation and one of these nodes calls ChatGPT
43:43Okay, this is now an AI automation
43:45That's what it became; people have been building workflow automations for literally decades
43:51The company that acquired my first startup was a pioneer in this space; it's called Robotic Process Automation
43:57It's literally just mapping out your process and figuring out what can be automated with software and technology
44:04AI automation agency just means some steps in your automation now call AI
44:09So, let's say this step number two calls ChatGPT; it's now an AI automation agency, and traditionally, to..
44:15Get to work
44:20So, people obviously create content; for example, if you make YouTube tutorials, then people will reach out to you asking, "Hey, can you set this up for me?" But again, this is path B
44:26So, how do you get paid right now? A lot of the bigger AI automation communities will tell you to apply to Upwork
44:33I have thoughts on this; maybe I should expand, but I guess number three is also that you can still DM people
44:40Like, this one just isn't going away
44:42This is crazy effective, and it's free
44:44But let's talk real quick about what monetization looks like for an AI automation agency
44:48So, there's probably a lot of content out there telling you you're going to make a lot of money if you start an AI automation agency
44:56However, if you look at most of the..
45:00Creators, 99% of the creators I've seen who are pushing people to start AI automation agencies, actually make more money from their community and education compared to their agency
45:09So, I'm not saying their agency doesn't make any money, but their agency doesn't make anywhere near as much money as their community
45:18The reason why is because this type of agency is really, really hard to scale up
45:22Because, think about what it takes to make it work
45:24So, you need someone to do marketing
45:26You need someone on the front end bringing clients in
45:30That could be through content, cold DMs, applying to jobs on Upwork, or whatever it is
45:34You need this person filling the funnel, and then you need someone to do the backend fulfillment
45:40Like actually building the automations, troubleshooting them, debugging them, maintaining them
45:44If you guys have built automations in Node-RED or any workflow tool, they break all the time
45:50There's always all of these edge cases you did not plan for, random things happening, terrible tools that don't have APIs, but somehow you're expected to integrate and automate them
46:00It's really messy and it's really gross
46:02In fact, I think AI automation agencies are one of the hardest monetization paths, which is why I put it at the very end
46:11Number eight and number nine next, in my opinion, are the two hardest paths
46:13That doesn't mean they can't work, but they're way harder than anything else on the list
46:21Like the typical business you go..
46:22Stripe is a complete disaster from an infrastructure point of view
46:26They have data all over the place
46:29It's messy, unstructured, and duplicated
46:31Systems don't talk to each other
46:34Nobody has documentation
46:36There are tools they use that don't have APIs
46:38It's going to be terribly annoying to automate, integrate, and sync with other systems
46:43It's actually just a mess
46:45Like one recurring theme I've said here is most founders are not technical
46:50As a result of the background of a typical founder—non-technical—they don't build systems or automations
46:55You just get really, really messy businesses
46:57That doesn't mean they're not profitable; they're profitable despite everything being a mess
47:00It's a flaming mess
47:04It's just like no one looks, or you just get used to doing stuff manually
47:07You get used to the grind
47:09You don't realize, like, hey, this could be automated if we cleaned up a few things over here because it's so messy
47:15An AI automation agency is a lot more work than it seems
47:18So, you have aspects of consulting here
47:20You have to do the audit
47:23You have no idea what tools they use, what their playbooks or SOPs or processes are today
47:28And then you have to think about what tools to recommend and roadmap what your proposal is
47:32Like, if we're going to clean up how you do customer support, we have to understand how you do customer support, figure out what's going to be streamlined, and figure out what
47:42Tools we're going to use
47:43Figure out how you're going to plug into existing tools you currently have, how we're going to deploy it, who's going to maintain it, who's going to debug it if it breaks
47:51It's usually you
47:54By the way, it's a lot of work
47:56It's like consulting but even harder
47:59[laughter] I think you can make money for sure
48:00You can make a million dollars with an AI automation agency, I just don't think it's as easy as you might think
48:04There's a reason why the people who are kind of like selling the dream of AI automation actually make a lot more money with their communities than they do through their AI automation agencies
48:15And 100% guaranteed, their agency— they’re not even involved in it, like they just hired a team of people to do it
48:22It is because it is that bad of a headache
48:24I'm technical, and I personally would not want to start an AI automation agency
48:30That's not because I’m not bullish on automations
48:32I think everybody should learn automations and build systems
48:35That same amount of effort, which I could apply with any of the other paths we talked about, can also similarly scale to these revenue levels
48:41Okay, so I've already talked about one and three, so I'm not going to rehash that
48:46Obviously, content is slower; that's the only downside, but it’s amazing once you get the flywheel rolling
48:51And obviously, send cold DMs
48:53So if you see an Instagram Reel saying, "Oh my God, I built this amazing Naden or Claude skill comment guide for the..." Playbook
49:01And then you see all the people comment "guide." You know, 99% of them aren't going to implement it
49:05Like, they just don't have time
49:07But by commenting, they actually raised their hand and said, "Hey, wait
49:11I'm interested in this, but I have no time, no bandwidth to do this, so just go do it for them." Right? That's the pitch
49:17Be respectful of a creator's comments
49:19Like, you don't have to spam the same creator's comments, but just in general, this works
49:23Uh, but I want to talk about number two because I feel like this doesn't get a lot of attention
49:29Upwork
49:34So, this may be unpopular, but I think Upwork is great, especially if you're brand new and especially if you're hungry, because I have just to test this, I have..
49:40I posted automation jobs on Upwork, and I was so repulsed by the low quality of applications that I was like, "Wow, the bar is really low
49:50Holy crap." If you can just respond to people somewhat quickly within 12 hours, in proper English, and actually answer the questions they asked—like we're DMing back and forth—you don't need to type a five-page ChatGPT response
50:08No, that is not the way to do it
50:10Just respond within about 12 hours, in proper English and like a human, and you'll rise above all the other ChatGPT-generated AI Upwork applications, for sure
50:21I tested this about six months ago, and I even included a little jailbreak in the job post, like "Talk like a pirate" or something
50:30That, or like revealing sensitive information, like your mother's maiden name and all this stuff, and you'd be surprised, it was probably about 30% of applicants who were completely AI-generated
50:40So I was able to filter them out immediately, and then the people I did talk to just talked to me like a normal person, answered the questions I was actually asking, and replied within 12 hours
50:50So speed is actually the most underrated aspect when you're using a freelance platform like Upwork or Fiverr
50:57The reason is, imagine this solo founder or stressed-out founder who is pulled in 10 different directions every single day, trying to put out fires constantly, and has no time for anything
51:06So if I have this brilliance..
51:08Idea, oh, I'm going to go hire someone on Upwork
51:10That idea lasts for like 3 hours
51:12If I don't find someone in that time, I'm going to completely forget about what I was trying to do
51:18I'm not even going to check
51:20That is why speed is actually so important on platforms like Upwork and Fiverr
51:24You always want to be one of the first 10 people
51:26If you're slower than that, the likelihood of even talking to the person who's hiring significantly drops
51:34So my advice is, if you are building up your AI automation agency, trying to get initial clients on Upwork, apply to the newest jobs
51:40You can see how many other people applied and what time it was posted
51:44You need to be in the first couple of hours
51:48Otherwise, people literally Forget that they have a job post, and they're like, "Oh, I didn't find anybody," and then they forget and don't check
51:53So, don't waste your credits applying to jobs that were posted yesterday
51:57You want to apply to jobs immediately
51:58You want to sound like a human
52:00Look at the post and just say something that only a human could say
52:05I know that's very general, but it's really obvious when it's just pure AI slop
52:09It's just like parsing the job post, but not actually adding any value
52:14The overall bar is just really low on Upwork
52:16It's really easy to stand out on Upwork
52:18If you're building an AI automation agency, it actually is a great place to start
52:22The pitch is always the same: I'll build you automations that save you..
52:25Time and money
52:27That is always the core pitch
52:29Don't get distracted talking about shiny tools, except Claude
52:31You can drop Claude because everybody loves Claude right now
52:35But in general, it's not about the tools you use, it's always about making me more money or saving me a bunch of time
52:39That's it
52:42So just to recap, we've talked about these four paths, which are Path A
52:46They take one to three years to build up, less than that if you're really, really lucky, but you know, they don't involve cold outreach to people
52:50They don't involve any hard sales
52:54It just takes a while to build up and actually get momentum
52:585, 6, 7, 8 are all about hard sales
53:01That's why for every single one of them, cold Dming people on LinkedIn and Instagram is..
53:06The sales process
53:09I'm not going to stand here and tell you to cold call people
53:11I am an introvert, so I would never do this
53:12But in my opinion, the absolute fastest way to make money is always to go door-to-door
53:19I actually was forced to do this
53:21In high school, I had a job for the New Jersey Environmental Nonprofit, where I knocked on doors in the humid Jersey summer heat and asked for donations
53:29I had a script I was supposed to memorize—just knocked on each door, asked for donations, and I probably raised like 200 bucks per day
53:38And that was a lot to me because I was in high school
53:40I was like, "Wow, you can just knock on doors and people give you money? What?" I cannot think of anything faster than that
53:51If you were to just go meet..
53:53Businesses in your area or even neighbors, and be like, "Hey, I'm doing a training for GPT-3 or for Claude." Depending on where you live, people may not have even heard of Claude, so just keep that in mind
54:04I'm just throwing that out there as a tip
54:05If you're social or if you're already pretty connected to your community, you can post in Facebook groups and similar platforms that you're hosting a training
54:12That's part of offering Claude consulting
54:15Instead of cold DMing people on LinkedIn and Instagram, you can post in your local Facebook groups
54:20If you're part of any chambers of commerce in your community, that's another good avenue as well
54:26Or if you're really ambitious and social, you could literally just knock on doors
54:30Doors, neighborhood doors, or businesses in your downtown area; you can even leave flyers on doors
54:35I know people say they hate that, but I've hired a lot of services through flyers people leave at my door
54:42As much as I don't like it, I read every single flyer, and I'm like, relevant or not relevant, right? But I didn't focus my talk that much on that
54:51I imagine a group of people watching AI content on a Friday are probably not super extroverted
54:57So, um, that's not the main thing I’m going to suggest, but I cannot think of anything faster
55:05So, let's talk about number nine, which, in my opinion, is the hardest one on the list
55:09I'm a big fan of vibe coding and everything
55:12I think everybody should try it just to show you what's..
55:14Possible, and it’ll really blow your mind what you can vibe code in a short period of time
55:18I should probably first talk about what that is, if people don’t know vibe coding
55:23So, for those who don’t know, vibe coding is basically building apps, websites, and products with AI
55:27Traditionally, you’d have to actually write code, but now with AI, you can type what you want
55:34Like, I want a mobile app that helps me organize what I’m going to shop for at the grocery store
55:42You can just type that sentence, and then AI will figure out what you’re trying to build, plan it out, write the code for you, and show you a preview of what your app or product looks like
55:51So, it’s really powerful for simple MVPs and for fast iteration
55:57So, let’s say you… Like trying to build lots of different apps, trying to get a sense of which one you want to double down on
56:02Fine coding is really awesome for that
56:05However, I personally think this is the hardest path, and I generally don't recommend people start with this because if you're strapped for cash, this is super slow
56:13And if you don't have an audience, it's super slow
56:15Um, and if you don't know marketing, you don't know how to create content or work with people who can create content to pop off on social media, it's going to be such a struggle to get your first initial users
56:26The reason why building apps with AI is powerful, though, is because it's usually recurring revenue, just like a community we talked about, and also just a..
56:32Multiplier on your enterprise value
56:39So, basically, a fancy way of saying that if you build a technology product that is valuable, you can eventually sell it for a multiple of your revenue
56:45So, let's say your revenue is about 1 million per year, and you could realistically sell this anywhere from 5 to 20 million, assuming your churn is not insane
56:58The acquirer can operate it without you; you're not doing anything super sketchy
57:03So, this is a pretty conservative range
57:06Certainly, there are startups getting acquired for more than this
57:10And I would say 5x is on the absolute lowest end if you're making 1 million in recurring revenue
57:15This is why people build technology, because it's like, wow, it has value to others
57:19Acquirers
57:22However, it's the hardest one to get started with because you have to do the marketing for it
57:26People don't value technology in the same way
57:28People pay dirt-cheap prices, whereas communities, because they have high-quality people in them, are willing to pay more for that
57:34And it's also really hard to build a product that is good
57:38So Vibe Coding makes it easy to build quickly
57:40It doesn't make it easy to build something good
57:43However, if you're doing things correctly, you can build very fast, iterate very quickly, and eventually that gets you to a good product
57:51So if you want to start Vibe Coding, what would be my suggestions? The number one thing most people miss and mess up is their..
58:00VibeCoded app is just way too complicated
58:02Like, it's just doing too much, and you don't even have users
58:07So, you don't even know if it's doing the right things
58:09The ideal VibeCoded product just does one thing really well in the first 90 seconds that someone signs up
58:13And that's it
58:17One thing really well in the first 90 seconds after someone signs up for your app
58:22So, think about a new app you've tried and the apps you actually stick to or pay for
58:28They're the ones you tried, you understood what the heck it was supposed to be doing, and then it actually did the thing very quickly
58:34So, you don't have to figure out, oh, I don't want to click on 100 things just to be able to post on social media, or whatever it is
58:43That’s what your app does
58:45So, that’s my number one piece of advice
58:46Your MVP is probably way too complicated
58:49You’re probably overthinking it
58:50I would just limit it to one feature that the user achieves within their first 90 seconds using your app
58:57Don’t make it a hundred clicks just to get to the aha moment
59:00Okay, so that’s about building
59:02But how do you actually acquire users? This is the other mistake I see a lot of AI entrepreneurs make
59:10While you’re building, you should spend about 90% of your time on the product, which is normal, right? Then, about 10% on marketing
59:16That ratio needs to flip completely after you launch the product
59:19So, after launch, you should spend 90% of your time on marketing, especially if you don’t have an existing user base
59:26Audience, because if you don't do this, what happens is you get like a little trickle of users who sign up every day
59:32You don't have enough data to make any good decisions
59:36Most of these users probably just don't even care about your product, and that's totally normal
59:41There's like a saying in tech: your biggest competitor is indifference
59:45People just don't care that much, and that's totally normal
59:48But you don't want just a trickle so that every time you push a feature, you only have like four users
59:55There's not much data insights you're collecting from that user base
59:57A lot of VCs get stuck because they do not make this switch; they're still in product-building mode, but if you want the..
01:00:06To be successful with your product, you need to flip the ratio and spend 90% of your time on marketing
01:00:13And what do I mean by marketing? It's all the same concepts we've talked about here
01:00:17You could make content promoting your product
01:00:19If you don't have a brand or community today, or you can partner with someone who makes content
01:00:23You could do influencer marketing to pay for influencers, right? You could also do cold DMs
01:00:31Hey, I see that you have an issue with X, Y, and Z because you commented on a post that claims to fix it
01:00:36I actually built something just for that if you'd like to try it out
01:00:40Cold DMs, not to random people—cold DM the people who raised their hand and said, 'I do have this pain point.' And content, by the way, doesn't have to be..
01:00:48Your face
01:00:56So, it could be the founder's face, but one of my favorite websites to look at is Social Growth Engineers because they document a lot of faceless formats that go viral promoting apps and products that don't involve the founder's face
01:01:04It could involve someone else's face or it could be completely faceless, and they have both types of case studies
01:01:10But in either case, it's a ton of content that they're pushing, a ton of it
01:01:13It's not one post a day and hope it works; like, you wouldn't do that on the product side
01:01:18If you're 90% building the product, you wouldn't just run one prompt a day
01:01:21Oh, that's the end of my product development today
01:01:24Like, that's it
01:01:26No, when you flip this ratio, it's four hours a day on..
01:01:29Marketing should be minimal until you have a steady stream of people trickling in so that you can get the data you need to fix the product or build the product you should have built
01:01:41So, one recurring point I want to make here is that people just don't do enough volume
01:01:46Like, oftentimes, I mean, your product looks good, your website looks good, but what are you doing for marketing? And they're like, well, I made one YouTube video six months ago
01:01:54It's like, what? Like, what? What have you done since then? Well, I ran one Facebook ad
01:02:03I put in about $1,000 and it didn't work
01:02:05Okay
01:02:07Like, I'm learning Facebook ads right now
01:02:09My budget for Facebook ads that aren't working is about $50,000
01:02:14I just assume that shit's not going to work
01:02:17I'm okay with that for now
01:02:19First three months
01:02:20So, yeah, do more
01:02:22Like, do a lot more
01:02:24You're probably not even doing anything close to what you should be doing
01:02:26This is especially for people who are coming from a technical background, where I know it's safer and it feels comfortable, and it feels like you're being productive by continuing to code, adding new features, and making your app look shiny
01:02:33But it's just not the right move
01:02:40Either you do it yourself or partner with someone who can bring in users through a combination of the strategies I mentioned
01:02:47It could be cold outreach, posting content, etc
01:02:53But yeah, this is the biggest mistake I see with vibe coders, why a lot of people are just stuck
01:02:56They vibe coded, cool
01:02:58Things, don't have any users, and certainly don't have any paying users
01:03:02They just do not make the switch to spending 90% of their time on marketing
01:03:06And yeah, just to be specific, at least 4 hours a day on marketing
01:03:09When I launched my own product, I already had an audience
01:03:11I did number one first, so I didn't have to spend 90% of my time on marketing
01:03:18All that time before I built the product was spent building my audience
01:03:22That was the shortcut, but not really a shortcut because I did spend all that time building an audience before even thinking about building a product
01:03:28I will say, though, that coding can be incredibly profitable, but it's really, really hard for people to start with
01:03:36I honestly don't recommend it as a..
01:03:40Business model, if you're brand new to AI
01:03:42The reality is, if we go down the list, my personal recommendation and bias is always to start with content, just because it sets you up for everything else you may want to do
01:03:53If you just start building a personal brand, you could make money through sponsorships
01:03:58That's what I talked about in number one
01:03:59Or you could make money by building a community
01:04:02Most, actually all of the big AI communities that are generating $50,000 or more per month started with a founder with a personal brand
01:04:08And that's how they initially funneled and seeded the community
01:04:12You could decide, after making content, "Hey, I want to specialize in Claude training," and now you have an audience, so you can just start
01:04:20Posting, hey, I'm going to offer cloud training
01:04:22Does anyone in my audience want this? It's a very easy transition
01:04:26Or if you're going to vibe coding just like I did, I launched my product to my existing audience
01:04:32That's how I was able to bootstrap it very quickly initially
01:04:34I will say that having an audience is no guarantee that your product will work
01:04:39[Laughter] There are certainly people who paid for my product just to support me, not because the product was good, and I know that
01:04:49[Laughter] But it buys you some cycles because, thanks to my audience, I immediately had a nice little flow of people coming in
01:04:56So, I could just be like, "Hey, what's broken? Let me fix it." It gave me a very tight feedback loop so that..
01:05:01Every time I launch a feature, I get feedback immediately
01:05:05Whereas founders who are struggling with number nine, it's like every time you launch a feature, nobody uses it because you have no users
01:05:11So, you have no idea if that was the right thing to do
01:05:16That is a really tough, demotivating, and depressing place to be in
01:05:20Which is why, if that's you, partner with someone who does marketing or suck it up and do four hours of marketing every single day
01:05:26There's no other way around that situation to get yourself in momentum
01:05:31But honestly, this is one of the harder paths
01:05:33I know it's super hyped right now
01:05:35I'm actually quite bullish on vibe coding, but that doesn't mean you have to turn it into your own business
01:05:40For example, like you..
01:05:42Could you vibe-code like internal dashboards and stuff for companies? That counts as consulting
01:05:46You can vibe-code parts of this AI personal assistant for business founders, but vibe coding an actual app or product to high profitability, I think, is one of the harder paths here
01:05:56I would still choose it over this one, though
01:06:00So, if you're asking me, I would still choose it over number eight
01:06:03So, yeah
01:06:07 We covered nine different ways to generate revenue, build income streams
01:06:10Every single one of these can be scaled to one million dollars
01:06:12It's really a matter of choosing the path that makes sense for you
01:06:16Path A—these first four are kind of a slow burn
01:06:19If you are the type of person who can do marathons, for me, When I started creating content, my timeline was five years
01:06:26I was like, well, I'll give it five years
01:06:28One thing I know I can do is just commit to doing something for several years
01:06:33That's one of my strengths, and I know that
01:06:35So, if you are like that, and you don't mind the marathon, you might have down days
01:06:40There are some weeks I don't post content; I just want a break, but you know you can keep going
01:06:45Honestly, one of these slow-burn paths may be the right one for you
01:06:49But if you absolutely want cash right now, I would suggest options five, six, seven, or even eight, especially if you have a technical background or you can partner with someone to handle the back-end fulfillment, building these automations
01:06:59And again, the main thing for these is just..
01:07:03Cold outreach to people, four hours a day, typically on LinkedIn or Instagram
01:07:08It works, like I know it works, because I've hired people who have cold DMed me
01:07:12I still read them
01:07:16And then, number nine, I don't recommend this unless you already have an existing audience or you have a technical background
01:07:20You can partner with someone with a marketing background, but this number nine can also make a lot of money
01:07:25However, it's not that easy
01:07:27[laughter] So, I don't recommend it for most people starting out
01:07:30Okay
01:07:32So, thanks everyone for sticking around on YouTube, Instagram, and Twitch for watching.