00:00Notebook LM is the most underrated AI tool

00:03Its simplicity combined with its power makes it unrivaled, especially because it's free to use

00:08Now, you might know about Notebook LM

00:10You might even know about all its features, but you might be struggling to think of what you should actually be using it for

00:14Well, we're going to go through that today

00:17Not just a list of its features, but some pretty awesome, innovative new use cases

00:21And we're going to kick things off straight away

00:22This is going to help you make more money online, basically

00:27And it's our meta ads analysis

00:27I've actually started building this book out already and I'll show you how it works

00:34Basically, this is going to give you the ticket to creating high-erforming Facebook ads

00:39Now, the cool thing about Facebook ads is you can use what's called the meta ad library

00:43And you can see everyone's ads that are actually already running, which is pretty epic, but also we can see which ones are doing well in a really simple way

00:53We can go to meta ads library

00:55We can click active ads and we can filter by impressions on a date to see the most successful ads

01:03Now, you don't want to pull information from ads that are have only just been published today, for example

01:07You want to go back a couple months, see what's performing and is still running that started running a while back and has been running for a few months

01:14Because if people are leaving ads running, it means they're working

01:17Now, you want to go through for in this example, we're using personal training as our niche and we're going through and finding all the ads that are running that are doing well for personal training

01:25This is a brand new channel and if you get anything from this video at all, do me a digital handshake, hit the subscribe button and comment with where you are on your journey below

01:34Then I'm going through and I'm pulling all the copy from the ads and putting it in to Notebook LM so we can get a list a massive list of sources that are all the top performing ads in personal training

01:45Now we can start asking notebook LM for some tips on this

01:50So, for example, if we zoom in a bit here, we could ask it, what are the shared characteristics of a great Facebook ad? We can go and get and start questioning Notebook LM to analyze these sources and give us some feedback on what all these ads have in common

02:05Why do they all work so well? And here you go

02:08It's started to bring back analyze all of those and bring us back some information on the information providing the sources compelling hook and headline

02:15It's actually pulled out some examples and some sources to say like these are the ads with compelling hooks and headlines

02:21Clearly defined target audience

02:24They're precise about who they're speaking to

02:26They're explicitly targeting and saying who they're targeting and they're identifying a problem and offering a solution

02:31So straight away we've got the out the sort of the framework of a great Facebook ad

02:39Next we can go a bit deeper into some of these features

02:41Let's say you are interested investing in certain companies, stock shares or you want a pulse on the stock market

02:46You can go and add loads of sources, loads about all the companies you might be watching that you have invested in, are interested in

02:55You want to start to understand the markets more and add all their earnings reports, any other financial information from the company, news reports all into your sources

03:02And then you can actually go into this studio on the right hand side here and start creating different assets

03:08create a complete video and podcast to actually break this stuff down for you

03:14So, for people that don't want to sit and read and read all these earnings reports, you could create your own either summary videos here, a video overview of things, or you could create quick summary reports of everything

03:26You could obviously question this

03:27You could even just create a podcast here to listen to on the go

03:31That's two people that are going to be having a conversation back and forth about what you're talking about what you want to learn about these companies

03:39I really love this because I can never be bothered to actually read through earnings reports, but if I can listen to almost a curated podcast of it to get an understanding, then that is awesome

03:48Okay, let's get somewhat more tactical

03:50And I've created this GEO improvements notebook

03:54And if you don't know what GEO is, it's all about ranking and getting your business and your content to show up on say AI overviews on Google

04:04So for this search surfing in Cornwall getting your business cited on these panels and in this overview or in tools like chat GPT perplexity those sorts of places now this is a new area of marketing and SEO basically and it's a bit of a mystery to a lot of people but you can actually use notebook LM to start understanding how you can improve the ability of your website to show up in these areas

04:29So what I've done is I've curated say the top cited businesses on Google AI overviews and Google search and I've pulled them into notebook LM because now what we can do we can start creating a set of distinct prompts that people might put into chat GBT or Google that would trigger AI and we first want to see what comes back

04:54Obviously, we can do the an that sort of analysis in Google or chat GPT to see what these AI tools might quote back to us

05:01So, we could say something like where is the best place to learn to surf in Cornwall and we could start curating these prompts and seeing how Notebook LM reacts

05:14Now, this isn't the real trick

05:16The real trick is then going and creating your content or building your website in the best way to try and get notebookm to quote it

05:23So you don't have to wait for a feedback loop from Google or chatgpt for things to rank and be found

05:29We can actually start testing this out in notebooks

05:31It's given us the output but where it's pulling from

05:33Now let's say I have a piece of content that I wanted to add that I've written that I want to see can I get this quoted by AI tools

05:43This is a quick way to get some feedback loop that I could put it in there

05:46Say, I've published this piece of content

05:48I want to rank it on Google, but I also want it quoted by AI tools

05:53Now, I've added that information and we could test the same prompts or different prompts again to see if we're getting any different feedback

05:58So, this second query has run now, and we can start to see where it's pulling these citations from

06:04You can actually click on these citations as well to see where in the content from different pages that it's being pulled from the different uh pieces of information

06:12Now you can see that the source I added isn't being cited very much certainly early on in where we where we'd want this query

06:18We now need to go and look at what others are writing and trying to match and improve the layout and the content in our page to actually get quoted by notebookm

06:30So, this is like a short sandbox we can start using to improve our GEO, AI, SEO, whatever you want to call them, rankings

06:37The next use I have is actually pretty fun

06:39I actually built my own personal AI Alex Horoszi advisor to help me with business context or answer questions based on what advice he gives

06:50Basically, I've pulled in a load of his best YouTube videos or my favorite YouTube videos that he talks about to actually build this knowledge base from his content

06:58Now I can start asking questions about how he would go about solving my business problems

07:04So how can I start generating more leads for my SEO consultant business? Now we're not just going to get generic advice from AI

07:17We're actually going to get direct advice from Alex Horoszy's content and his knowledge base basically based on the sources we've given it

07:25And we've got a step-by-step breakdown

07:27Leverage and maximize existing channels

07:29We can say, "Oh, he mentions the Bance framework in there

07:33We could go and question that further like, oh, I didn't understand that bit of what it was talking about." We can also do something pretty clever with business plans in Notebook LM

07:42So, for this one, I've uploaded a very famous ebook called The E-Myth Revisited

07:50It's one of my favorites

07:50It has some such good business invi advice in there that it can really help you in the way you literally run your business and how you create an efficient well-run business

08:01For this, we're actually going to use it in a really practical way

08:04We're not just going to question it

08:06We're actually going to feed it

08:06I've actually got a business plan that we can then feed into this

08:08So, we can add that into our sources as well

08:11And now with those two sources, I can say based on the E-Myth revisited, how can I improve my yoga center business plan? And now we're able to use two sources

08:19We're not just going to question this PDF of the book

08:23We're actually going to give it something from ours and be able to work the two together to get some actionable feedback based on this

08:28Here's five ways you can improve plan

08:31So define your primary aim

08:33Envision the business as a replicable product instead of just planning for current operations and growth

08:39Adopt the entrepreneurial mindset

08:41Imagining your yoga center as a franchise prototype

08:44So even though this is just one center, we can actually build it in a way that builds systems and processes that makes this center run better and gives us the ability to scale in the future

08:56So you know, this is really cool that we can actually start thinking about and and sharpen the way of what we're thinking about about how we're building our business plans

09:03One of the things I really struggle with is remembering everything I see and trying to keep a handle of all the information there is online and get to it when I need it

09:14Particularly now I'm writing a regular newsletter

09:16I sit down and I'm meant to be curating all the best stuff I've used and seen and tools and everything from this week and I can never remember the right things that I need

09:25I see I read a lot of other people's newsletters

09:27I watch a lot of YouTube videos, social media, saving posts on LinkedIn, and I think I got to remember that, but I can never remember to find it

09:34Well, I can now put all of this stuff in that maybe I've seen in the last week, go through everything, put it into Notebook LM, and then start using it to actually help me curate my own content or what I want to talk about

09:45So, we're going to give Notebook LM a little bit of extra context

09:47I write a weekly newsletter called Shiny Objects for Marketers, entrepreneurs, creators who want to leverage AI, marketing, online business

09:54Um, and then what each edition blends of like a topical story or hook, some interesting tools, weekly prompts, a prompt of the week

10:05Notebook LM works as an epic new curation tool for your content

10:08So, it's gone through found some ideas for my topical hook about the main story

10:12It's actually gone through and found me the tools, tactics, hacks that I've been looking at and reading about this week that maybe I'd forgotten about because it just slipped to the bottom of the content piral pile

10:24Um, which is actually cool

10:26It's kind of broken it down for me

10:28Midro.com, a secret weapon for viral content research

10:31I saw this earlier in the week, completely forgot about it when I was read writing my newsletter today

10:35It's actually gone and found a practical prompt of the week for me

10:39So, this is cool if I can give it loads of content and be like, what? Give me some cool hooks here that I could use for prompt of the week

10:46Would save me a lot of time from searching through or looking through my chats to see what I've been using a lot, you know, because I've got a terrible memory basically

10:54So, this is probably one that I'm going to use the most out of all of them we've gone through gone through so far

10:57Now, finally, what if you knew what your customers actually thought about either your business or your competitor's business? We can actually create a customer service feedback agent

11:10Essentially, go and grab either if you want to do competitor analysis, go and grab go on Google, go to Google, go on Trip Adviser, go and find your competitors, go and grab all their reviews on Google reviews here or wherever you want or go and get your own customer reviews and feedbacks and actually then put them into Notebook LM and then start asking Notebook LM to look for patterns in this in this

11:35Again, we can use it as a great analysis tool to say, can you find patterns and trends that I need to address in my customer reviews? And again, it's going to go off and an analyze, compare, look for things that are coming up frequently that actually we've got positive patterns and strengths, which are nice, emergency, and responsiveness

11:51You can see where you're actually strong, like where you don't need to worry about your business

11:56And then you got where you do need to worry about scheduling and appointments, lack of proactive updates, insufficient explanation

12:02And actually, if you've got problems in here that you've seen and you've built another agent, which is, you know, Michael Gerber's E-Myth Revisited, you could take some of these problems you have you have and see if there's any way in that book that you could actually start implementing some of that business advice to solve these problems

12:18You know, actually being able to get a lot of sources in there and analyze and create stuff in a certain way is something that I don't see a lot of people doing

12:28They're using more of these the features on the side without actually tapping into the real power of