00:04One of the biggest questions people ask is what's the best software tool to grow your [music] business? And many people have dozens of different tools
00:10Funnel builders, website designers, CRMs or customer relationship management software, sales software, email marketing software
00:19But what if I told you there is one software that combines all of these into one software that you need to grow your business
00:27It's called HighLevel and it is a software that we use and love and we recommend to all of our clients
00:34And in this video, I'm going to be giving you a complete breakdown and beginner's guide to everything you need to know about HighLevel and how you can use it to grow and scale your business
00:44So let me hop over to my computer screen and I'm going to show you exactly how this works
00:46So as you can see, we're right here on this HighLevel page
00:51Now we do have a special offer for everybody watching this video, an extended free trial
00:56It's usually only 14 days
00:57This is a 30-day free trial
00:59It also helps to support our show here
01:01So go ahead and click that link down below and then click start an extended trial
01:04By the way, if you already have an account, there's also a couple buttons to get access to a couple other special things as well
01:10So feel free to go to this page if you're watching this video and then either start your extended trial or you can upgrade to one of the other plans that they have
01:18And the incredible part about HighLevel is all the tools that it has
01:22Now you can see you actually have the ability to have an AI employee that will literally respond to text on your behalf, book appointments with potential clients, have give you a phone number that people can call and talk to an AI, reviews AI, funnel AI
01:36They even have content and workflow assistants
01:39I actually made a whole video covering all the AI features that I'll link in a card and down below
01:45But today I want to give you an overall view of everything that you can do because here's the crazy part
01:50This is going to allow you to build out all of your different marketing
01:54So it's got a full social planner
01:56I'm going to walk you through some of this, how this works
01:57We're in our demo account here
01:59And it also has the ability to send out emails
02:02So you can send out custom emails to people
02:03So instead of having your own dedicated email software, a lot of people pay just as much as this or even more for an email software when you can just go and use it within GoHighLevel and you have access to everything
02:15And then you also have access to build out entire funnels and automations and sites
02:21So they have a full automation workflow
02:23Like I did an AI appointment booking workflow in the last video
02:28You can build entire funnels and websites and even webinars and webinar funnels, forms, surveys, quizzes, WordPress
02:35There are so many things built in here
02:38You can have an entire membership site where you can build and brand an entire membership site and app that you can launch
02:45Uh it allows you to do reputation management
02:49So if you're a local business, there's so many things that you can do with this
02:52And of course, it's got a full CRM, the ability to send out emails and keep track of all of your leads in one place
03:00And now they've added a lot of amazing AI features as well
03:02So we're going to be walking you through how all of this works
03:05I've got my demo account loaded up
03:07So I'm actually going to be showing you from scratch how you can start setting up HighLevel for your business and how you can use this to build marketing funnels, send emails, do automations, and even start leveraging AI and hire your first AI employee, which again we talked about in that other video
03:22So let's jump in and I'm going to show you exactly what HighLevel can do
03:27All right
03:27So we're going to start off by building a funnel inside of HighLevel
03:31Now they make it really easy to go and create a brand new funnel
03:34You just go down here to sites and funnels and you can see you have the ability to add a new funnel
03:40Now here's one of the really cool things that I love
03:42They've got a wide variety of different templates and they even have the funnel AI that can use AI to create an early version of a funnel for you
03:51Now let's just take a look at a few of these templates that are available because this is really cool
03:55So if you have a business service, you can go and use one of these existing funnels that they already have that's already really well designed for business services
04:05You just have to replace your logo, your images, your team, testimonials, all of that
04:12You can see that you have these pre-existing different funnels
04:13Let's say you have a SaaS offer
04:16You can go and use this existing SaaS funnel and you can see this looks like a really high-powered SaaS funnel right here that you can use
04:25It already has all the different pricing plans, all the different things listed here, started starter unlimited pro plan
04:30So you can use this and just replace your logo
04:32You can replace the images
04:35You can update the different pages and all of this is right here ready to go
04:39So let's say, you know, we wanted to go and do one of these, all we'd have to do is click go and start editing it
04:45You can see we've got a coaching offer, masterclass offer, fitness memberships, marketing software, project management
04:51There are thousands of these templates
04:54Literally, that's not an exaggeration
04:55There are thousands of these different templates that are already available for you
04:59So let's say you were looking to do a book funnel, we can go and grab the strategic coaching funnel here and we can go ahead and click continue and it will automatically set up this funnel for us and allow us to start editing it from the template
05:17So check this out
05:17We've got a full book funnel template
05:19Now I actually am launching my book coming up very soon, Video Authority, The Art and Science of Converting Viewers into Clients
05:26So let's say I wanted to create a funnel for that book
05:29Well, what I could go ahead and do is I can just replace a few of these different things
05:35So I go over here where it says logo here and all I got to do is replace the logo with my logo
05:44So as you can see, it's that easy to put my logo right up here at the top
05:46And then I can go and swap out my book logo as well and I can just put in the picture of my book
05:52So let's go ahead and insert that and as you can see, I've got my book right here
05:58And we're going to remove these author tabs just like that
06:00We just click delete
06:02And then I can just easily change any text just by selecting it and typing whatever I want
06:07So Video Authority
06:11All right
06:11So what I can do is I can even change the size over here in font size to make this match the size that I want
06:20Probably right about there
06:24And then I can add a sub-headline
06:33The Art and Science of Converting Viewers into Clients
06:36And I can turn that into a heading
06:48Just And let's say I wanted to add some additional details
06:54So I can go ahead and click additional details and I can add a paragraph here
07:02And here's the cool part
07:02What we can do is we'll get rid of this and I can actually use AI to generate new content right here
07:12Now here's another cool feature that you can do as well as you can actually add a brand voice and a design kit that you can use across your funnels
07:19So let's go ahead and add a brand voice and then you can just add a URL
07:23So just click select and then I can have this be my Add Outreach brand and then I can describe the brand voice or add a reference URL
07:32So I can just add addoutreach.com
07:37All right
07:37So I just put the details in here and I can go ahead and click continue and it can actually build an entire brand voice by reading my website, understanding what I'm looking to do and then I can use that to generate AI content
07:50So check this out
07:52We've got a full brand voice that it's automatically created and so now I can use that inside of my AI content
07:57And I can actually do the same thing to develop an entire design kit as well
08:01So I can actually find one of these existing design kits that I like or I can start from scratch and I can go and use a custom board and design kit by adding in my logos
08:16Let's take a look at this here
08:16You can see I can add my main logo
08:18I can add my additional logo
08:24And it will automatically get some of the different details that we want
08:26So we can go and add different colors
08:31So as you can see, this saves an entire brand board
08:33This can be our Add Outreach brand board
08:38And we can go ahead and use this inside of our different funnels and my brand voice that we can now use with our different content
08:45All right
08:45So as you can see, we've got our logo
08:47We've got our title
08:47We've got the book
08:51We've got a buy now button that we can replace with wherever we want to send people to
08:54But then down here, we can actually edit any of this or let's say I didn't want some of these different pieces here
08:59I can go ahead and remove this and instead I can go down here and add some details about the book
09:07So I can replace all this text and use AI to write new text for me automatically using a brand voice that I can go and set up
09:18Describe how Video Authority, The Art and Science of Converting Viewers into Clients will help marketers learn how to use video marketing
09:23Okay
09:25So we're going to do professional and we're going to go ahead and click generate and it's going to create AI-based content automatically
09:29So look at this
09:31Unlock the potential of video marketing with Video Authority
09:33Our comprehensive course guides marketers through the art and science of transforming viewers into clients
09:38Learn to craft compelling narratives, employ persuasive visuals, and more
09:41So you can see there's a lot right here and we can go ahead and say, you know what? Let's do that
09:46Let's copy that
09:50You say, all right
09:50Let's do that
09:50And by the way, there's a few different variations so we can choose which one we want and we can go ahead and click continue and it will automatically add that in
09:58So you can see improving your strategies unlock the potential of video marketing with video authority
10:01And I want to kind of bold that first line so you can see how this makes the entire funnel building process so much easier
10:10You can design every single piece of it
10:12I can put a picture of me
10:12Now I'm not going to do this entire funnel here, but you can see what we can do is we can go ahead and click save and we can preview what this looks like and what this funnel actually will look like cuz we can launch this funnel with SEO or content, all the different details
10:25And let's take a look at this funnel right here
10:30Look at this
10:30Video authority, art and science of converting viewers into clients
10:33We got the book, we got the buy now button, and we can update all the rest of this
10:37And even AI can write our content on our behalf
10:40So the funnel designer is fantastic here inside of HighLevel
10:45Let me know in the comments down below if you want me to do a complete beginners guide just on the funnel designer cuz I could do an entire video dedicated to that
10:51But this is more of an overview video
10:53So I'm going to move on to show you some other really cool features that you can build out inside of HighLevel
10:59And by the way, before we move on, it's not just that one page
11:03Funnels are designed to have multiple pages
11:05So you actually have a thank you page and you can add additional steps and even split test different variations
11:11It's all inside of here
11:14You can view all your stats
11:14If you end up selling, you can view your sales
11:17Uh and there are so many different things that you can customize and change
11:20Again, way too much to cover in one video, but there's so many really cool features here
11:25Now we're not going to spend a ton of time on this, but you can actually build entire websites on HighLevel, which is going to allow you to build an entire website or even WordPress page
11:37So you can see here, you can design an entire website and you can see all of these different websites you can choose from
11:44So take a look at this, right? Uh as a more marketing-based business, what we can do is we can go and take this template of a marketing business's website with all the different services, all the different details, our story, and we could do the exact same thing
11:58So it's not just funnels, you can actually take entire websites as well
12:02Now you can also build out stores
12:05So you can build an online store uh and you can see here, again, same thing
12:10There's so many different templates to actually build entire stores
12:13So you can have an ebook store, you can have a marketing merchandise store
12:17So you can see all of these different stores here that you can actually set up inside of HighLevel
12:20And then you even have the ability to create webinars
12:25Now this is one of the things that I love is actually building out webinars, and you can see you can do on-demand webinars, um which are basically designed to be pre-recorded and people can watch it anytime, or you can even do a live webinar and stream in here
12:39Now here's the crazy thing
12:39I used to spend hundreds of dollars every single month on a different webinar software when HighLevel can do it baked in and it's really good
12:49Check this out
12:51We can go and click continue and we can design an entire webinar
12:54So let's say I wanted to do a video authority book launch webinar
12:58What I can do is go ahead and set the date of this webinar and set the time
13:07And I can go and put in the details
13:07I can add a registration form and I already have a couple of these different forms that I've created in here already
13:15I can add a live webinar link
13:15So this is kind of the details for where the webinar is
13:20And then we can go ahead and add the template
13:22So we can add a webinar link uh and then our template and we can actually start building out an entire webinar inside of HighLevel and have it hosted right here, which is really powerful
13:34So there's so many really cool features
13:35Um you can also view all of your analytics for your different pages as well
13:39Uh you can have an entire blog, of course, as well
13:41So if you're creating content, you can go and do this
13:46Again, this is just our demo account
13:47So, you know, inside of our other accounts there's there's more of these details here, but we're just using this as an example
13:51You can even host an entire WordPress site inside of HighLevel and you can see this is a full-blown WordPress site
14:00Now there's additional cost cuz WordPress, you know, separate company, but you can see here you have the ability to go and uh and host this
14:07Now one thing that's really cool is the client portal and memberships
14:11That's actually what I want to show you next because I know a lot of you might be uh already selling a course or you want to create a course or a coaching program or have some type of online content
14:20Even if you have an e-commerce business or software, having your own portal of education and content is really valuable to have
14:27And now you can build out entire course content inside of HighLevel and even brand it with your own brand and even potentially get your own white label apps
14:36You can see there's some details here
14:38You can check this out
14:40You can literally design an entire app that could be launched on iOS and Android, which is really powerful
14:46We're not going to focus as much on that
14:47Maybe that's a video for another time
14:49But what we will talk about is how you can go and build an entire client portal
14:53So you can see here we've got a client portal URL and of course you can build your own custom URLs
15:00And what you can do is you can go to your courses and you can actually create brand new courses and content
15:07So let's go to our products here
15:08We can create a product and we can start from scratch and we can go and build a sprint course
15:13So a quick course to get memberships, a marathon course to really train people, a full membership, or build our own
15:20So let's say you wanted to build a quick course
15:27So you can click start building and we're going to call this the video authority companion course
15:35I'm going to go ahead and create the product here
15:38So as you can see here, we're actually able to build an entire course inside of HighLevel
15:43And we can actually add entire new categories, make this even bigger
15:48This is just a fast version
15:48And you can see we can go in and we can add our own video
15:52It's already got some details here
15:54We can edit that
15:54We can even use AI
15:56So remember, we can select any of this text and we can actually use AI to write some of this content as well automatically for us
16:03So you can see we can build out an entire course
16:06We can set up different offers and we can build communities
16:11So we can build entire community groups inside of HighLevel as well
16:16And this is gives us the ability to actually build an entire branded group where you can have people sharing and talking and networking
16:23And again, some of these other softwares are hundreds of dollars just to build a membership software, just to build a course software, just to build a funnel software
16:34But all of this is inside of HighLevel
16:36And remember, you can get access to this for 30 days for free, give it a complete test drive when you use that link down below and start checking this out
16:45We haven't even talked about the AI features in this video, which are really, really extensive and you can check out my full video that breaks down some of these AI videos by clicking that card annotation above or going down to the description as well
17:01I've got a full video breaking down some of the best AI features inside of HighLevel
17:04Now we're going to show you a few more things here just to get the sense, but again, we can make full dedicated videos on a whole lot of these different topics
17:12And we're going to create some more videos here as we're working with HighLevel to show you more of these incredible features
17:16So you can see of course you've got your overall dashboard
17:20You have the ability to see all your conversations and messages
17:23So you can even build out calendars
17:25And this is actually really cool because you can build out your own dedicated calendar and use this to allow people to book times on your calendar
17:33So if you take a look at this, let's take a look here
17:38You can actually go and see this calendar, this booking code, which we can also embed as well
17:42So we can embed this code
17:45Let's go ahead and take a look at it what this looks like
17:51We have a full dedicated calendar that people can choose a date and time and automatically book it on my calendar, all synced with my personal calendar
18:01And here's the thing
18:01Again, other softwares that just do that, they'll charge you just for that feature
18:04It's just one feature that's baked into HighLevel, which is really cool
18:07Again, it's all-in-one platform
18:09That's what I love about it
18:11Especially so many businesses that are looking to get online or looking to launch, you know, instead of getting stacks of softwares that cost thousands of dollars combined, you can just go to HighLevel, start for the first 30 days for free, and then really start to leverage all the different assets that you need inside of your business and build them out in one place, which is really cool
18:30Now it's also a full CRM software
18:32So anytime anyone comes in and opts into one of your funnels, they'll be added into your CRM
18:39Now this is my demo account, so not my main business account, but you can see here that we've got an example contact
18:45So if somebody opts in, then you can see all the details in one place
18:49You can send them emails
18:49You can go and take a look at all the different details
18:53You can have notes
18:53You can look at their company
18:55And so again, this is a full CRM or customer relationship management software that allows you and your sales team and your marketing team to keep track of all the leads that are coming in
19:05You can email them
19:07You can call them individually
19:08Now of course you can email people all together as part of the overall marketing strategy
19:13Now there's some really cool features with social media where you can actually connect all of your different social media accounts and post from one place
19:20We're going to probably create a video that'll show you that more in depth
19:24But you can see here you can connect your Facebook, Instagram, LinkedIn, TikTok, and YouTube all to one platform and then go and post from one place
19:32Again, that replaces a whole 'nother software that allows you to do that, but it's all right here inside of HighLevel
19:38But you can also go into emails
19:40So this is where you can create entire email campaigns, send out emails, see how many people uh it's delivered to, how many people opened it, how many people clicked
19:48And here's a great part, too
19:49They make it really simple
19:50When you go and create a new campaign, you can go and see email marketing templates and there are so many different templates for emails that you can send out and AI will help you craft these emails, too
20:03So, let's take a look at this one
20:04If we wanted to go and update and add this email, we can go in and we can even use AI to help us craft an email in addition to the template
20:14So, the template gives us the starting place and then we can go in here and you know, you can see it's got all already all the details
20:20Welcome to the course, hi contact first name, thanks for joining membership
20:23So, it's got some of these details here
20:24So, let's say we wanted to add another element here
20:28We can go and add a divider
20:31See, it's all drag and drop
20:31So, super simple here
20:33And then let's go and add some more text
20:36Let's add our some text here
20:38And what we can do is we can even use AI to help us write some of the text here
20:43So, take a look at this
20:43We've got AI over here
20:45Generate with AI using my brand voice
20:48So, I've already trained this on my brand voice so it knows, you know, professional, supportive, authoritative, motivational, and empowering
20:55It's targeting entrepreneurs, marketers, and business owners
20:58Right, what's the context? Okay, let's say we want this to be a promotional email
21:02What we can do is we can go and have the content title be book a call with my team
21:12And uh encourage people to book a YouTube Ads Strategy Call with my team
21:24Video marketing
21:24Encourage people to book a video marketing strategy call with my team
21:29Uh we can go and add some keywords like strategy call
21:33And then let's take a look at this
21:35Let's go and create some medium content
21:38Three variations, click generate
21:38And we're going to see what it turns up with
21:41Now, this is going to give us an email that we can actually use
21:47So, check this out
21:47It actually wrote an entire email for us
21:49Now, this is different than the template I showed you earlier, but you can see here, "Dear contact name, are you ready to elevate your brand's presence and captivate your audience like never before? Today, I'm extending exclusive invitation for you to embark on a transformational journey with our team booking a strategy call." And you can see we got all the details
22:07PS, availability is limited
22:07Now, it actually came up with a few different variations and we can go back and forth with this
22:12And so, if we like one of these particular versions, we can do that
22:16Uh and we can then click continue and automatically just add that in and that's a full email
22:20AI can write your emails on your behalf and then you just click send or schedule and you can send this out to all the people that have signed up for your email list
22:29It is that simple and that easy
22:31And again, there's a lot of templates that you can use as well
22:35Now, you can even build out entire affiliate programs inside of HighLevel
22:40You can actually build an affiliate campaign
22:42So, if you have existing courses or products or services, you can actually build out an affiliate campaign and allow others to promote it uh which is also really powerful, too
22:52And then you can even build out brand boards and the ad manager
22:56So, you can see here that there's even an ability to manage all of your ads inside of the HighLevel platform
23:03So, you literally don't even have to leave this platform
23:04There's a few other things we didn't really fully cover like if you have a local business, you can do reputation management so you can uh connect it with your Google uh My Business review profile and actually allow you to send review requests uh and manage all of your reviews in one place
23:20You can of course also see reporting and there's robust automation
23:23This is the last thing I want to show you here
23:24Now, what I did in the last video where I talked about how to hire your first AI employee with HighLevel is I actually showed how to create an AI appointment booking automation
23:35So, when a new lead is created, it will wait and then automatically send a text
23:39And as you can see, what this text will do is it'll say, "Hey name, saw you got my YouTube Ads Strategy PDF
23:45Do you want to set up a quick call to show how we can support you with your ads?" Then it'll wait and then our appointment booking conversational AI bot will automatically go through a full conversation with them via text and look to get them to book a call with me
24:03And then of course, you can add additional things here
24:04Now, they even have a workflow AI that will help you map out your entire workflow using AI
24:09And I plan to create a full video breaking down how you can actually create HighLevel workflows
24:14It's going to walk you through step by step, but you can just see an example of how powerful this is
24:19Now again, I alluded to this earlier, but we do have a full video that breaks down the AI employee which you can currently unlock for free that allows you to include voice AI, conversational AI like I just showed you, reviews AI, funnel AI, the content AI, all of the different pieces that we talked about on the AI side all in one and this is just how they've really up-leveled the software even more
24:45So again, you can go and use that link down below to sign up for HighLevel, get a 30-day free trial
24:49This is an extended trial
24:52We partner with HighLevel to be able to give you access to this special trial and honestly, just test it for yourself
24:58See how many softwares this replaces with just one software
25:02It can literally do all these different things and they're adding new features all the time
25:06So, go ahead, click that link down below, get your special extended 30-day trial and I definitely recommend giving the AI employee a try as well
25:14I created a whole video, we'll link that above and down the description below as well
25:19Also, let me know what other videos you want me to do breaking down more in-depth HighLevel and I'm happy to create those right here on the channel
25:26Thank you so much for watching and I will see you in the next video.
